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Sr. Analyst, eCommerce

Company: Newell Brands
Location: Hoboken
Posted on: November 21, 2022

Job Description:

Position Title: Senior Analyst, Analytics
Location: Hoboken, NJ
Reports to: Sr. Manager, eCommerce Analytics
The Senior Analyst, Analytics will have a direct role in shaping the way we measure and optimize online engagement across our brands. We create tools, frameworks, and deep insights that inform merchandising and marketing strategies and their impact on the growth of our business. The work the team delivers is driven by the business needs for strategic consumer understanding, online site behavior learnings and category assortment optimizations.
In this highly visible role, you will be a key partner with the Merchandising, Marketing and Product/UX teams for driving insights across a variety of data sources including website, consumer purchasing trends, category, consumer acquisition, product and carelines. In this role, you will collaborate closely with a variety of internal and external partners to develop web and consumer insights and influence business decisions. A balance of analytical skills, as well as strong organization and communication skills, are key.
Specific Responsibilities
Specific responsibilities will include but are not limited to:

  • Develop actionable site and consumer insights to enhance the digital customer experience, improve business outcomes and consumer satisfaction across Newell DTC brands.
  • Analyze website browsing and purchasing behaviors to support business strategies and optimization efforts.
  • Drive marketing channel and product category analytics to support marketing acquisition efforts
  • Partner with CRM teams to deliver insights to drive consumer lifecycle optimization strategies
  • Support and drive best practice in evaluating AB tests and performance.
  • Develop and own a standard reporting and dashboards for the business to use as the source of truth for performance tracking
  • Monitor site behavior and consumer purchasing trends to proactively provide optimization recommendations to the business.
  • Continually evaluate new systems and tools to simplify and automate workflows and to keep abreast of best practices in the data analytics space

    The Candidate
    Key Qualifications:
    The candidate must be a strong communicator and have a sharp analytical approach. The candidate must be comfortable working in a matrix environment.
    Previous analytics experience and technical qualifications:

    • 2+ years of experience working in a Web Analytics, Business Analytics or Consumer Data Science role focusing on Digital / eCommerce.
    • Strong critical thinking, analytical and communication skills with experience turning data into actionable data-driven stories
    • Proficient in a web analytics tools like Google Analytics, Adobe Analytics or WebTrends
    • Advanced Excel skills for analysis
    • Experience manipulating data for analysis with SQL, Python or any other querying/programming language.
    • Dashboard building experience in Power BI, Tableau or other tools
    • Comfortable working with multiple diverse platforms and sources to prepare data for analysis
    • Excellent written and oral communication skills
    • Bachelor's Degree in Analytics, Data Science, Computer Science, Math or related field

      Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Keywords: Newell Brands, Hoboken , Sr. Analyst, eCommerce, Professions , Hoboken, New Jersey

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