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Conversion Rate Optimization Analyst

Company: Aquent / Vitamin T
Location: Hoboken
Posted on: August 4, 2022

Job Description:

The Conversion Rate Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. Minimum Skills/Education: 2 years' experience in marketing and site optimization, with emphasis on UI/UX Conversion Optimization. Strong analytic skills and ability to relate results to client business objectives. Interpersonal and communication skills to effectively communicate test results, insights and recommendations to internal teams. Ideal experience in HTML, CSS or JS. Working knowledge of web analytics and online testing applications such as Google Analytics, Optimize360, HotJar, DataStudio and Figma Experience with user feedback platforms such as UserTesting, SessionCam, Qualaroo, Loop11, Kampyle, etc. Experience with testing and optimizing responsive design for mobile sites and landing pages Experience in digital marketing for lead generation, channels, sources, best practices and KPI's Foundation in statistics with analytical & problem-solving skills Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. Additional Details: Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities. Increase conversion rates and drive qualified inquiries. Improve customer's user experience and increase the conversion to life change. Contribute to development and evolution of CRO strategy, identifying opportunities across the marketing website and product onboarding experience. Collaborate cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on execution of optimization efforts. Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey. Manage intake of A/B and multivariate testing hypothesis from marketing and product stakeholders. Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives. Update benchmarks and results to share with proper stakeholders. Proactively inform the marketing team on what's being tested, why, and expected results. Build experiments in Optimiz360 and manage the testing timeline and results communication Coordinate the implementation of winning experiments in the CMS with the web development team. PDN-96c1a22d-620d-4694-b98e-e8f7adc533dd

Keywords: Aquent / Vitamin T, Hoboken , Conversion Rate Optimization Analyst, Professions , Hoboken, New Jersey

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