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Conversion Rate Optimization Analyst

Company: Vitamin T - Aquent (USA)
Location: Hoboken
Posted on: August 2, 2022

Job Description:

The Conversion Rate Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

  • 2+ years' experience in marketing and site optimization, with emphasis on UI/UX Conversion Optimization.
  • Strong analytic skills and ability to relate results to client business objectives.
  • Interpersonal and communication skills to effectively communicate test results, insights and recommendations to internal teams.
  • Ideal experience in HTML, CSS or JS.
  • Working knowledge of web analytics and online testing applications such as Google Analytics, Optimize360, HotJar, DataStudio and Figma
  • Experience with user feedback platforms such as UserTesting, SessionCam, Qualaroo, Loop11, Kampyle, etc.
  • Experience with testing and optimizing responsive design for mobile sites and landing pages
  • Experience in digital marketing for lead generation, channels, sources, best practices and KPI's
  • Foundation in statistics with analytical & problem-solving skills
  • Provides insights which facilitate the development of plans for partner promotion
  • Executes against partner marketing plans to deliver results that exceed defined objectives
  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. -
  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
  • Increase conversion rates and drive qualified inquiries.
  • Improve customer's user experience and increase the conversion to life change.
  • Contribute to development and evolution of CRO strategy, identifying opportunities across the marketing website and product onboarding experience.
  • Collaborate cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on execution of optimization efforts.
  • Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.
  • Manage intake of A/B and multivariate testing hypothesis from marketing and product stakeholders.
  • Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives.
  • Update benchmarks and results to share with proper stakeholders.
  • Proactively inform the marketing team on what's being tested, why, and expected results.
  • Build experiments in Optimiz360 and manage the testing timeline and results communication
  • Coordinate the implementation of winning experiments in the CMS with the web development team.

Keywords: Vitamin T - Aquent (USA), Hoboken , Conversion Rate Optimization Analyst, Professions , Hoboken, New Jersey

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