Conversion Rate Optimization Analyst
Company: Vitamin T - Aquent (USA)
Location: Hoboken
Posted on: August 2, 2022
Job Description:
The Conversion Rate Optimization Analyst is responsible for
defining the market opportunities, marketing, &
analysis/optimization of the organization's services and/or
products which may include consumer & market insights, digital
marketing, advertising, and analytics. He or she may be allocated
to focus on a particular component of the marketing life cycle and
or channel.
- 2+ years' experience in marketing and site optimization, with
emphasis on UI/UX Conversion Optimization.
- Strong analytic skills and ability to relate results to client
business objectives.
- Interpersonal and communication skills to effectively
communicate test results, insights and recommendations to internal
teams.
- Ideal experience in HTML, CSS or JS.
- Working knowledge of web analytics and online testing
applications such as Google Analytics, Optimize360, HotJar,
DataStudio and Figma
- Experience with user feedback platforms such as UserTesting,
SessionCam, Qualaroo, Loop11, Kampyle, etc.
- Experience with testing and optimizing responsive design for
mobile sites and landing pages
- Experience in digital marketing for lead generation, channels,
sources, best practices and KPI's
- Foundation in statistics with analytical & problem-solving
skills
- Provides insights which facilitate the development of plans for
partner promotion
- Executes against partner marketing plans to deliver results
that exceed defined objectives
- Provides World Class Marketing Client Service Management by
creating synergies with our internal teams & Academic Partners
which empower us to exceed our objectives. -
- Helps to identify, analyze/execute new and potential
product/services, markets, and advertising opportunities.
- Increase conversion rates and drive qualified inquiries.
- Improve customer's user experience and increase the conversion
to life change.
- Contribute to development and evolution of CRO strategy,
identifying opportunities across the marketing website and product
onboarding experience.
- Collaborate cross-functionally with marketing, sales, design,
and product to identify and prioritize conversion opportunities and
work cross-functionally on execution of optimization efforts.
- Monitor and report on key metrics across different marketing
channels, different buyer segments, and different parts of the
customer journey.
- Manage intake of A/B and multivariate testing hypothesis from
marketing and product stakeholders.
- Deliver results without biases across teams and business units
for continuous feedback loop and utilize prior results to drive
future initiatives.
- Update benchmarks and results to share with proper
stakeholders.
- Proactively inform the marketing team on what's being tested,
why, and expected results.
- Build experiments in Optimiz360 and manage the testing timeline
and results communication
- Coordinate the implementation of winning experiments in the CMS
with the web development team.
Keywords: Vitamin T - Aquent (USA), Hoboken , Conversion Rate Optimization Analyst, Professions , Hoboken, New Jersey
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