Conversion Rate Optimization Analyst

Company: Vitamin T - Aquent (USA)
Location: Hoboken
Posted on: August 2, 2022

Job Description:

The Conversion Rate Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

• 2+ years' experience in marketing and site optimization, with emphasis on UI/UX Conversion Optimization.
• Strong analytic skills and ability to relate results to client business objectives.
• Interpersonal and communication skills to effectively communicate test results, insights and recommendations to internal teams.
• Ideal experience in HTML, CSS or JS.
• Working knowledge of web analytics and online testing applications such as Google Analytics, Optimize360, HotJar, DataStudio and Figma
• Experience with user feedback platforms such as UserTesting, SessionCam, Qualaroo, Loop11, Kampyle, etc.
• Experience with testing and optimizing responsive design for mobile sites and landing pages
• Experience in digital marketing for lead generation, channels, sources, best practices and KPI's
• Foundation in statistics with analytical & problem-solving skills
• Provides insights which facilitate the development of plans for partner promotion
• Executes against partner marketing plans to deliver results that exceed defined objectives
• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives. -
• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
• Increase conversion rates and drive qualified inquiries.
• Improve customer's user experience and increase the conversion to life change.
• Contribute to development and evolution of CRO strategy, identifying opportunities across the marketing website and product onboarding experience.
• Collaborate cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on execution of optimization efforts.
• Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.
• Manage intake of A/B and multivariate testing hypothesis from marketing and product stakeholders.
• Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives.
• Update benchmarks and results to share with proper stakeholders.
• Proactively inform the marketing team on what's being tested, why, and expected results.
• Build experiments in Optimiz360 and manage the testing timeline and results communication
• Coordinate the implementation of winning experiments in the CMS with the web development team.

Keywords: Vitamin T - Aquent (USA), Hoboken , Conversion Rate Optimization Analyst, Professions , Hoboken, New Jersey