Manager, Brand Strategy

Company: BDG
Location: New York City
Posted on: February 17, 2026

Job Description:

Job Description Job Description BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Brand Strategy Manager, you will play a key role in the presale process - leading the development of compelling, custom proposals across BDG’s portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients. This role must be based out of one of the core markets, New York City, Chicago or Los Angeles. Working EST hours are required. Key Responsibilities Develop high-impact pitch materials, including decks, one-pagers, case studies, and product storytelling tailored to specific non-endemic categories and client needs. (Auto, Tech, Finance, Food/Bev, CPG) Partner with sales to understand pipeline priorities and craft compelling presale narratives, positioning, and value propositions. Collaborate closely Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams Lead the end-to-end RFP response process, ensuring proposals are strategically sound, creatively differentiated, and delivered with accuracy and polish under tight deadlines. Manage margins / COGS of all pitched programs in pre-sales, aligning with category benchmarks to ensure business profitability Build on signature brand initiatives while ideating new, multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights Ensure all proposals are strategically packaged from a marketing and planning perspective, aligning with the needs of brand partners Leverage insights and research to curate thoughtful, data-backed marketing solutions that resonate with clients Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale/account management team Stay up to date on industry trends, entertainment news, competitive campaigns, and digital innovations, surfacing relevant ideas to inspire the team Join client calls and meetings as needed to present and articulate creative marketing concepts Requirements 2-3 years in presale marketing, creative strategy, brand strategy, or sales enablement (agency or in-house). Strong storytelling, writing, and deck-building abilities; able to distill complex ideas quickly. Creative, collaborative, and big-picture thinker with excellent verbal and written communication skills; adept at managing multiple projects and proposals simultaneously Proactive self-starter with a strong grasp of sales objectives and a focus on driving revenue through strategic, custom ideation Skilled at analyzing insights and translating data into actionable marketing opportunities Deep understanding of digital sales, cultural trends, marketing strategies, and workflow processes Proficient in Canva, Keynote, Microsoft Office Suite, and SnagIt; experienced with research tools including Google Analytics, comScore, Quantcast, and/or Shareablee Highly organized with strong project and time management skills; thrives in fast-paced environments The expected semi-monthly gross salary offers are based on a wide range of factors, including, but not limited to, relevant skills, training, and experience. BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Keywords: BDG, Hoboken , Manager, Brand Strategy, PR / Public Relations , New York City, New Jersey