Communications Manager, Influencer & VIP
Company: Guerlain
Location: New York City
Posted on: February 16, 2026
|
|
|
Job Description:
Job Description Job Description Company Description Since 1828,
Guerlain - an iconic luxury French Perfume & Cosmetics brand, part
of the LVMH Group - has explored, innovated and perfected its
Fragrance, Skincare and Makeup thanks to its daring creators of
mythical creations with timeless know-how. All with Nature and Art
as inspiration and the Culture of Beauty as a signature. In
Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the
fifth generation of Guerlain Perfumers. As a figure within the
contemporary fragrance world, Thierry Wasser has put his name to
many of the House’s creations. He contributes to an olfactory
legacy of some 1100 fragrances and explores the world in search of
the most exclusive raw materials. In Makeup, newly appointed
Guerlain Creative Director of Makeup, Violette, seemed destined to
join the house synonymous with French beauty and constant
innovation. With her creativity, Parisian chic and eye for high
standards, she knows better than anyone else that makeup is nothing
if not the art of bringing out the beauty in each and every one of
us. The House is committed to preserving biodiversity, innovating
sustainably, acting for the climate and creating a positive social
impact. Above all, Guerlain seeks to protect one of Nature’s most
precious wonders: bees, sentinels of the environment and symbol of
the House. Guerlain invites you today to join its North America
teams. Guerlain is part of the LVMH Group. Job Description Guerlain
is looking for an Influencer and VIP Manager to build and maintain
relationships with key influencers, media figures, and
high-net-worth individuals. This role aims to amplify the brand's
message, enhance its reputation, and drive engagement in the luxury
beauty market. Full time PRINCIPAL DUTIES AND RESPONSIBILITIES
Influencer Strategy & Management Develop and implement an
"always-on" influencer marketing strategy across digital channels
and press, aligning with brand marketing plans and international
guidelines. Identify, vet, and build long-term relationships with
diverse influencers and key opinion leaders in fragrance, makeup,
and skincare. Create and execute innovative influencer campaigns
for product launches, local activities, and retailer activations to
boost brand awareness and visibility. Serve as the main contact for
influencer and social media inquiries. Oversee content creation for
influencer initiatives, including press releases and media kits.
Manage strategic influencer gifting, seeding, paid campaigns,
events, and activations. Track and analyze campaign performance,
providing reports and insights for optimization and KPI
achievement. Stay updated on beauty industry trends, technologies,
and influencers. VIP Relationship Management & Events: Cultivate
relationships with key media contacts and VIP clients to secure
positive coverage and foster brand loyalty. Plan and execute
exclusive press conferences, media events, and VIP activations.
Ensure a luxury client experience for VIPs, building long-term
relationships and promoting Guerlain's vision. Act as a brand
ambassador, communicating Guerlain's heritage and values to VIPs
and stakeholders. Collaborate with retail teams to support events
and trade opportunities, developing strong retailer influencer
activations. Facilitate communication and logistics for store
events and in-store animations for VIPs. Cross-functional
Collaboration & Budget Management: Work with internal Marketing,
Digital, PR, and Retail teams, as well as the global PR team, for
cohesive strategies. Support the Marketing Director in managing the
PR and influencer budget. Provide monthly market and competitor
insight reports, with quarterly deep dives on best practices.
Develop and implement crisis communication plans. Conduct all other
job-related activities SUPERVISION RECEIVED Director of Marketing
Qualifications Bachelor’s degree 6 years experience in public
relations, influencer marketing, or VIP relationship management,
preferably in luxury beauty. Strong understanding of digital
channels, social media platforms, and influencer ecosystems.
Exceptional communication, negotiation, and interpersonal skills.
Ability to identify new partnership opportunities and build strong
relationships. Strategic thinker with a creative approach to
campaign development. Highly organized, detail-oriented, and able
to manage multiple projects. Proficiency in tracking and analyzing
campaign performance and providing actionable insights. A passion
for beauty and a deep understanding of Guerlain's heritage and
values. Ability to act as a brand guardian and drive networks
within and outside the beauty arena. Additional Information LVMH
Inc. uses the published salary range as a guideline to provide our
employees with market competitive pay while allowing for
flexibility to recognize and reward various levels of expertise,
performance and tenure. While the published salary range is a good
faith reflection of the targeted salary level for the position,
LVMH Inc. reserves the right to pay outside of the published salary
range of $105,000-$115,000. This job description is intended to
cover the core accountabilities of the position and is not designed
to cover or contain a comprehensive listing of activities, duties
or responsibilities that are required of the employee. Duties,
responsibilities, and activities may change, or new ones may be
assigned at any time with or without notice. All your information
will be kept confidential according to EEO guidelines.
Keywords: Guerlain, Hoboken , Communications Manager, Influencer & VIP, PR / Public Relations , New York City, New Jersey
