On Premise Activation Specialist
Company: Constellation Brands
Location: Hoboken
Posted on: August 3, 2022
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Job Description:
Job DescriptionCompany SummaryWe're the producers, creators and
marketers of beer, wine and spirts brands that people love. At
Constellation Brands, we're driven to push boundaries and think
beyond today to deliver products and experiences that resonate now,
tomorrow and well into the future. Because of this approach, we're
the fastest-growing large CPG company in the U.S. at retail, with
operations in the U.S., Mexico, New Zealand and Italy. Our premium
portfolio of iconic brands like Corona Extra, Modelo Especial, Kim
Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High
West Whiskey, and more drive industry-leading growth for us today.
But we're just getting started. Our ability to stay on the
forefront of consumer trends has fueled our success since our
founding in 1945 and will guide us in creating the next generation
of products and experiences Worth Reaching For.Position SummaryOn
Premise Activation Specialist is responsible for driving sales at
On-Premise retailers in an assigned geographic area. The assigned
area of responsibility will be aligned with one or more of
Constellation's top On-Premise wholesalers in a Constellation
priority DMA. The individual will partner with an On-Premise
Development/Activation Manager to set priorities and execute the
business plan for On-Premise accounts in their area of
responsibility.Responsibilities Build and maintain strong
relationships with the owners and managers of the top 75 On-
Premise accounts within area of responsibility. Maintain and expand
sales of the Constellation portfolio through execution of
On-Premise promotional activity in key designated accounts.
Provides support and follow through for National and key Regional
On-Premise account programming at the direction of the On-Premise
Development Manager (e.g. program execution including closing
mandated distribution gaps). Work with and assist the On-Premise
Development/Activation Manager in building an On- Premise annual
business plan including sales, distribution and promotional
efforts. Assist Constellation Market Development Managers to
develop the On-Premise component of his/her annual business plan
including, sales, distribution and promotional efforts for that
specific market. Identify, prioritize and activate new On-Premise
retailers who align closely with Constellation's target demographic
(keeps up to date with the primary hot spots for Millennials, high
income and Hispanics). Execute draft beer initiatives in area of
responsibility using knowledge of market to direct resources and
effort. Measure the effectiveness of promotional and other volume
driving / activation initiatives and suggest new approaches to
overcome obstacles and improve the impact of these initiatives on
sales results. Review, evaluate and suggest pricing programs in
order to ensure Constellation's competitiveness in the market
place. Provide point of sale material and training/education to key
accounts. Conduct sales meetings for wholesaler on-premise
management to increase the prominence of Constellation portfolio.
Submit sales reports as requested by On-Premise
Development/Activation Manager and provide market intelligence to
help inform Constellation's approach to On-Premise retailers.
Support, manage and proactively identify challenges that new
product introductions face in area of responsibility. Identify and
communicate to Market Development Managers supply chain wholesaler
issues at key accounts to ensure proper follow up is
performed.Minimum Qualifications A Bachelor's degree or equivalent
job experience is required (in lieu of degree, minimum of four
years sales experience with a malt beverage supplier or
wholesaler). Minimum two years Retail Sales Experience in the
Beverage Alcohol Industry Complete understanding of the on-premise
retail environment. Working knowledge of the promotional marketing
process. Proven track record in building good relationships with
customers as well as internal associates. Computer literate with
the ability to skillfully use software applications including
Microsoft Word, PowerPoint and Excel. Ability to utilize e-mail
programs such as Outlook and Business information reporting tools,
especially Cognos 7/8.Preferred Qualifications Malt beverage
experience preferred Demonstrated ability to take the initiative to
gather and use customer feedback to identify both needs and
opportunities. Demonstrated diligence and ability to follow through
on all commitments (internal and external stakeholders).
Demonstrated strong oral, written, and interpersonal communication
skills. Demonstrated ability to achieve performance goals with a
minimum of direction. Strong math skills with ability to understand
wholesaler margin, retailer cost of goods calculation and market
discount structures. BilingualPhysical Requirements/Work
Environment Work Environment: Must be able to stand, walk, sit Must
be able to move up to 55 lbs Use hands to handle or feel; reach
with hands and arms Climb or balance stairs/ladders Stoop, kneel,
crouch or crawl; talk and hear Must have close vision, distant
vision, and ability to adjust focus, peripheral vision Must be able
to stand for extended periods of time Must have a valid driver's
license, be able to drive a car and travel via plane/train as
needed Must be at least 21 years or age. Must be able to sit and/or
stand for long periods of time and work on a computer for extended
periods. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.LocationJersey City, New JerseyAdditional
LocationsHoboken, New JerseyJob TypeFull timeJob AreaSalesEqual
OpportunityConstellation Brands is committed to a continuing
program of equal employment opportunity. All persons have equal
employment opportunities with Constellation Brands, regardless of
their sex, race, color, age, religion, creed, sexual orientation,
national origin or citizenship, ancestry, physical or mental
disability, medical condition (cancer or genetic characteristics),
marital status, gender (including gender identity or gender
expression), familial status, military or veteran status, genetic
information, pregnancy, childbirth, breastfeeding, or related
conditions (or any other group or category within the framework of
the applicable discrimination laws and regulations).
Keywords: Constellation Brands, Hoboken , On Premise Activation Specialist, Other , Hoboken, New Jersey
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