SEM/PPC Paid Search Specialist
Company: Snow Joe
Location: Hoboken
Posted on: January 13, 2022
Job Description:
Nice to meet you, we're Snow Joe.We started as a single product
company in 2004 with our iconic electric snow shovel dubbed the
"Snow Joe". Today, Snow Joe, together with its complementary brands
Sun Joe + Aqua Joe, is a digitally native, direct-to-consumer
company that designs, develops, and distributes high-quality
outdoor residential tools and winter weather solutions. We sell our
products direct to consumers, retail partners like Amazon, Walmart
and Home Depot, retail .com counterparts and television shopping
networks like QVC and HSN.
We're looking to add to our team of experts who care deeply about
our customers and products.Behind all of our great leaps in growth
has been our people who each and every day continue to power Snow
Joe's mission to deliver easy-to-use, eco-conscious, high-quality
tools at an affordable price to our customers with prime-like
speed. Our team is passionate, driven, collaborative,
intellectually curious, and excited about the opportunity to
transform our industry. We strive to continuously learn, explore,
experiment and achieve results.The ideal teammate would be able
to:
- Plan and execute a comprehensive digital marketing strategy
that grows the customer base and revenue web, SEM, PPC, marketing
database, email, social media, and display ad campaigns.
- Lead those marketing strategies and initiatives to drive key
business metrics heavily focused on Conversion Rate Optimization
(CRO).
- Create and manage PPC campaigns in Google Ads, Facebook,
Microsoft Bing and other Ad platforms.
- Conduct keyword research, write ad copy, and establish bidding
strategies.
- Analyze PPC campaign results and adjust strategies and budgets
accordingly.
- Develop strategies across all marketing channels to improve
ROI/ROAS and achieve maximum efficiency as it pertains to PPC
initiatives.
- Develop and execute FB video campaigns and FB ads that deliver
max ROI.
- Grow our social media presence across all social media
platforms through targeted ads.
- Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs); prepare monthly
summary report analyzing all data and make suggestions for
improvements; implement such improvements as indicated.
- Communicate with mangers regularly to discuss goals and deliver
results through numbers.
- In conjunction with digital media designers, build and prepare
marketing calendar for all promotions on snowjoe.com and other
omnichannel retail partners; ensure no conflicts with concurrent
promotions.
- Work with the Digital Marketing Manager and the marketing team
to create and optimize ad campaigns for DRTV, Microsites, D2C
brands and the corporate site.
- Analyze and evaluate end-to-end customer experience across
multiple channels and customer touch points.
- Identify trends and insights, and optimize spend and
performance based on the information gleaned from such
analysis.
- Brainstorm new and creative growth strategies.
- Partner with internal teams to create and launch landing
pages/microsites to optimize user experience and drive sales for
different Snow Joe products(s)/brand(s).
- Evaluate emerging technologies, perform a cost-benefit analysis
of such technologies, and take the lead on implementation when such
technologies are advantageous.
- Utilize various resources to stay up-to-date with latest trends
and best practices in online marketing and measurement.
- Provide support in marketing activities such as reviewing and
testing promos and competitions before and after launch.Would you
describe yourself as someone who has:
- A BS or MS in digital marketing, data analytics or related
field
- A minimum of 2 years work experience in digital marketing with
proven results in leading and implementing successful SEM/PPC
strategies, growing marketing database, creating successful email
marketing campaigns, social media and display ad campaigns
- Experience with various e-Commerce distribution channels,
including Amazon
- Experience with keyword research tools and web analytics
tools
- Ability to create reporting by working with and manipulating
data in Excel.
- A strong desire to stay up-to-date with the latest trends,
concepts, strategies and best practices in online marketing and
measurement.
- Experience in identifying target audience and, in partnership
with multimedia and UX designers, devising creative and engaging
digital campaigns that inform, motivate and CONVERT TO SALES!
- Experience optimizing landing pages and user funnels
- Experience with A/B testing and multivariate experiments
- Strong knowledge of website analytic tools (i.e. Google
Analytics, Omniture, etc.)
- Proficient in setting up, monitoring and optimizing Google
Adwords campaigns
- Proficient with FB business manager and FB ads
- Working knowledge of HTML, CSS and JavaScript development
constraints
- Strong analytical skills and data-driven thought processesIn
addition to amazing teammates, we also offer:
- Company contribution towards you and your family's full health
benefits package with a choice of different plans/options
- Paid time off that increases over time
- Paid holidays
- Full office caf-- with snacks/drinks and lunch options daily
plus bi-weekly team building events at our Hoboken location
- Open concept creative office spaces
- Employee discount on our products
- Pre-tax Flex Spending/Health Savings Account
- Company contribution toward Commuter Benefits
- 401k/Pension Plan partially paid for by usWe look forward to
speaking with you!
#HP
Keywords: Snow Joe, Hoboken , SEM/PPC Paid Search Specialist, Other , Hoboken, New Jersey
Didn't find what you're looking for? Search again!
Loading more jobs...
