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E-Merchandising Manager

Company: Michael Page
Location: Hoboken
Posted on: September 10, 2021

Job Description:

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

*Description*

*JOB RESPONSIBILITIES:*

*Act as the leader and selling agent for Ecommerce business*

*Track, measure, and ensure the NA Ecommerce business meets its daily, weekly and monthly sales objectives*

* Track inter-day sales reads to communicate trends

* Use behavior data to recommend and then implement improvements to drive performance

* Have strong command over all Ecommerce metrics including sessions, conversion rate, ATV, add-to-basket rate, bounce rate, and revenue, and be able to manipulate strategy to improve each metric as needed

*Manage the marketing and merchandising of the US and Canadian website and overall portfolio of merchandise:*

* Manage the overall portfolio of merchandise that is offered by ensuring strong, customer-centric categorization and updated content:

* Update categorization and content (weekly and campaign reviews) based on strategic thinking and performance

* Use robust data analysis combined with visual curation to inform the optimal placement of products on landing pages to drive conversion and sales revenue

* Build titles, metatags, and product descriptions with strong SEO strategy to improve rankings for all affected products on Google Search

* Partner with marketing teams to support the creation of new products and bundles ready to sell on the webstore

* Manage external agency owning the product auto-replenishment

* Manage the product marketing and merchandising for new campaign launches:

* Help collect and optimize the imagery and copy needed for all products and campaigns

* Optimize our product pages and cross-sells to clearly and attractively convey the benefits to potential customers, encouraging them to buy

*Own the implementation and post-analysis of all WEB product pages including weekly and monthly sales reporting:*

* Consistently review data and UX paths to continuously optimize merchandising, product page setup, and customer-facing information

* Deliver Website performance metrics for monthly P&L analysis

* Execute ad hoc Website reports as needed

*Lead personalization, cross-sell, and product testing on the Website:*

* Ideate and build out new personalization experiences directly in Salesforce Commerce Cloud back office

* Strategize and brief new personalization experiences and project-manage them to launch

* A/B test new marketing initiatives and apply key learnings

* Leverage other markets' best practices and optimize to implement locally in North America

* Partner with cross-functional teams (Retail Marketing, Customer Acquisition, Email, CRM, Retail, PR) to help support special requests and ad'hoc projects

*Own Ecommerce relationship with Supply Chain team:*

* Help manage out of stock as well as overstock and sell-through on the Web

* Requires strong communication skills to others within the business regarding stock priorities and solutions

*Bachelor's Degree required with a discipline in Business or Supply Chain *Marketing and merchandising experience are required *Familiar with Salesforce and A/B testing

Our client is a leading cosmetics brand.

* Competitive Pay

* Healthcare, Dental, Vision and Commuter Benefits are eligible for contractors

* Contract to Hire Opportunity

Keywords: Michael Page, Hoboken , E-Merchandising Manager, Other , Hoboken, New Jersey

Click here to apply!

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