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eCommerce Manager

Company: Michael Page
Location: Hoboken
Posted on: July 21, 2021

Job Description:

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

*Description*

* Establish and develop a comprehensive, consumer-led digital marketing strategy to:

* Maximize traffic and revenue on website o Increase consumer engagement and brand health

* Increase customer acquisition while fostering existing customer relationships o Increase conversion on all platforms, channels and devices

* Achieve monthly sales goals o Ensure flawless execution of all digital marketing activities

* Manage all website deliverables as they relate to the strategy, process and brand image

* Partner and manage our relationships with:

* Digital Marketing Agency

* Partner with our agency on strategy and optimization for Paid Media, Earned and Owned Media

* Provide recommendations to create and optimize campaigns

* Understand industry keyword trends and search volume to help oversee SEO and content development

* Ecommerce Development Agency

* Strategize with our Account Director to implement new ecommerce enhancements based on company needs and best practices

* Daily maintenance of open projects/tickets in Trello (project management tool)

* Testing of all new functionality with our internal IT team before it goes live

* Deliver a distinctive and authentic consumer experience through eCommerce, brand partnerships, and marketing initiatives

* Audit the brands' digital footprint and identify marketing and eCommerce opportunities that support business goals and drive best-in-class implementation.

* Increase capabilities around digital innovations, evolving our digital marketing ensuring that communications are consistent and on brand.

* Oversee two independent global e-commerce websites on Shopify Plus.

* Project manage and lead enhancements to create an engagingUX and a more efficient, productive, revenue enhancedecommerce site.

* Including but not limited to vetting and presenting new third party technologies to internal stakeholders and managing the implementation to fruition.

* Establish, review and approve annual and monthly ecommerce and digital media budgets.

* Analyze key KPIs and leverage data to influence strategies.

* Report weekly on best practices, benchmarks, analytics, and KPI's to key stakeholders.

* Manage one direct report.

* Work cross functionally with Operations, IT, Customer Experience, Product Design and Sales teams.

* 5-7 years of experience in digital marketing & ecommerce

* Proficiency in E-Commerce platforms, content management systems, and siteanalytics tools

* Shopify Plus experience highly preferred

* Demonstrate business acumen andanalytical skills

* Google Analytics

* Email Service Provider (ESP) experience

* Shopify Analytics

* Ability to work and learn independently and collaboratively across teams

* Attention to detail with commitment to accuracy and precision

* Ability to multitask and achieve deadlines in an efficient manner

* Bachelor's degree in Marketing or related field

* Excellent written and verbal communication skills with the ability to communicate and present across all levels of the organization

* Flexible and adaptable to change

* Works effectively under tight deadlines and pressure

* Ability to remove roadblocks through creative problem solving

* A team player with proven ability to liaison with outside vendors to deliver results

* An innovative problem solver who can transform ideas into reality

* Eagerness to roll up your sleeves and do a little bit of everything

The client is a premium consumer goods brand based on Long Island with millions in revenue across multiple brands.

401k + match. 100% REMOTE with as needed travel to HQ in NYC Metro area.

Keywords: Michael Page, Hoboken , eCommerce Manager, Other , Hoboken, New Jersey

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