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Lead Copywriter

Company: Newell Brands
Location: Hoboken
Posted on: June 12, 2021

Job Description:

Position Title: Lead Copywriter

Location: Hoboken, NJ

Reports to: Copy Manager

Newell Brands is searching for a seasoned copywriter to join our Digital Content Team, charged with developing digital-first content for Newell's stable of heritage-rich, iconic brands, including Graco, Baby Jogger, Crock-Pot, Calphalon, Rubbermaid, Marmot, Coleman, Sharpie, Elmer's, and Yankee Candle and more.

This role will primarily work on the Coleman brand with ample opportunity to collaborate on Marmot, ExOfficio, and other outdoor brands- history or strong interest in the outdoors and an active/outdoor lifestyle is a plus. The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders. The lead writer will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs. This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, paid social, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learn. They must be adaptable and able to switch between tone of voice while navigating content across different brands. They value consistency, accuracy, and enjoy a fast-paced and flexible work environment. Experience in eCommerce is a must.


  • Strategize, refine, and deliver on brand promise, tone, voice, and personality
  • Develop and pitch quarterly campaign concepts and partner with cross-functional stakeholders on planning and briefing
  • Leverage collaborative tools like Miro and project management platforms to problem solve, anticipate timeline shifts, and create new processes as needed
  • Conceptualize, write, and edit eCommerce content-including emails, product copy, Amazon A+ and Webcollage copy, website copy, banner ads, SEO copy, special projects, and more.
  • Work closely with designers to align copy with visuals
  • Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline
  • Stay abreast of innovations and best practices in ecommerce creative
  • Leverage web analytics, customer insights, and user feedback to optimize content impact
  • Adhere to internal, brand, and retailer style guides to maintain content standards

Key Qualifications:

  • The successful candidate will be a proven team contributor with experience in retail,

e-commerce, or CPG direct-to-consumer

  • 4-6 years of copywriting work experience
  • Demonstrated integrity and maturity, and a solution-oriented approach to challenges
  • Ability to operate independently given direction
  • Ability to work well with both speed and simplicity
  • Strong written and verbal communication skills
  • Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
  • Detail-oriented and operationally-focused
  • Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly
  • Demonstrated ability to juggle multiple activities and assignments simultaneously
  • BA in English or Creative Writing, or relevant work experience
  • Experience or strong personal interest in working with outdoor and beverage brands is a plus

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Keywords: Newell Brands, Hoboken , Lead Copywriter, Other , Hoboken, New Jersey

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