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Senior Manager, Marketing, Online Marketing - WEC ...

Company: Walmart
Location: Hoboken
Posted on: September 12, 2020

Job Description:

Senior Manager, Marketing, Online Marketing - WEC ... The Sr. Marketing Manager is responsible for managing digital media to maximize sales, traffic, customer acquisition and retention for Walmart. Specific channels include Search Engine Marketing (SEM), partnership marketing SEM, Product shopping (PLAs). The Marketing Manager will be responsible for managing the marketing investment to drive the highest possible returns while meeting daily, weekly, and monthly traffic, sales, and customer acquisition goals. The position is based in any of the following locations: San Bruno, CA, Bentonville, AR, or Hoboken, NJ.Plan, build, manage, optimize and report on SEM campaigns.Work closely within a cross-functional digital store team to uncover customer insights that will help advance the business.Partner with category marketing & merchandising to support key product launches, programming, and seasonal initiatives.Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization. Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.Functional Competencies7-10+ years of SEM experience building, managing, optimizing, reporting and analyzing campaigns. AdWords Certification required.Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision makingStrong consumer marketing experience and passion for retail and e-commerce.Structured approach to identifying opportunities, defining solutions and executing action plansStrong attention to detail combined with the ability to prioritize and meet aggressive targets and deadlinesAbility to translate strategy into tactics and ideas into action (characterized by solid execution).Excellent business acumen and problem-solving skillsStrong proficiency in Microsoft Office, especially Excel.Knowledge of SQL or other database query languages a plus but not required.Understanding of Wal-Mart’s brand promise and the ability to ensure consistent, on-brand messaging.Interpersonal Competencies Desire to work in a collaborative, cross-functional team environment.Strong communication skills, including ability to communicate with both business and technical resources.Creative thinker and thought leader, open to idea exploration with strong problem-solving/analytical abilities.Results orientation.Customer focus.Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines.Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization.Leadership CompetenciesAbility to own and execute initiatives to meet business goals. Must be a self-starter with a willingness for hands-on program management.Ability to effectively partner with other business leaders and cross-functional teams in order to deliver on business goals.Understanding of company goals, sales goals, and relationship with Wal-Mart Home Office.Ability to prioritize actions and allocate resources.Demonstrated integrity, maturity, and a constructive approach to challenges.Orientation toward Wal-Mart’s key values:Respect for the IndividualService to our CustomersStrive for ExcellenceMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in Business, Engineering, Mathematics, Psychology, or related field and 3 years' experience in eCommerce marketing or related field OR 6 years' experience in eCommerce marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Contract Management, Financial Planning and Analysis, Marketing, Preparing and executing budgets, Profit and Loss (P&L) Accountability, Project Management, Responsible for third party vendor relationships, Supervising AssociatesMasters: Business Administration

Minimum Qualifications Minimum Qualifications: Bachelor’s degree in Business, Engineering, Mathematics, Psychology, or related field and 3 years' experience in eCommerce marketing or related field OR 6 years' experience in eCommerce marketing or related field.

About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

All the benefits you need for you and your family Multiple health plan options

Associate discounts in-store and online

Financial benefits including 401(k), stock purchase plans and more

Education assistance for Associate and dependents

Frequently asked questions On average, how long does it take to fill out an application? Can I change my application after submitting? How do you protect my personal information?

Keywords: Walmart, Hoboken , Senior Manager, Marketing, Online Marketing - WEC ..., Other , Hoboken, New Jersey

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