Associate Manager, eMarketing

Company: Newell Brands
Location: Hoboken
Posted on: September 12, 2020

Job Description:

Position Title: Associate Manager, eMarketing

Reports to: Manager or Senior Manager, Digital Marketing - Coleman & Beverage

Job Summary:

The eMarketing Team is an integral part of Newell Brands Ecommerce Division. It is focused on acquiring and retaining consumers online across our distribution channels (Direct to Consumer, Retail.com, and Amazon) using media strategy and tactical execution to deliver for our iconic portfolio of brands. We consider the consumer first and their shopping journey online & offline with seamless delivery and execution.

This Associate Manager, eMarketing role will work on the iconic Coleman brand. Founded in 1900, Coleman continues to grow and delight outdoor enthusiasts, and is currently experiencing a renaissance. As Associate Manager, you will assist with telling the brand story through digital activation from conception to execution. Additionally, you will be a key contributor in developing the strategy behind campaigns spanning search marketing (Google/Bing, Amazon, Retail), CRM, affiliate marketing, SEO and paid social (Facebook/Instagram, Pinterest, YouTube & more). You will work with your brand partners to understand their priorities and initiatives and help translate those into online campaigns. You will also understand sales data to help incorporate priority into your team’s marketing plans.

Specific Responsibilities

Specific responsibilities will include but are not limited to:

• Collaborate in the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves:

o Paid Search

o Paid Social

o Amazon Marketing

o Retail.com Marketing

o Management of Coleman.com

o CRM/Email

o SEO

o Affiliate Marketing

o Review Seeding

• Partner with cross-functional teams to help achieve aligned priorities and goals

o Amazon and retail.com Sales teams to build eCommerce activation plans

o In-house Creative and Production teams to drive scale and efficiency of assets

o Involvement with agency relationships including briefing and creative development process

o Primary media partners (Amazon, Google, Facebook) to drive growth

o Digital Technology team to optimize campaign performance

o Analytics to understand sales lift and performance trends to optimize the media mix

• Own the relationship with the Coleman Brand and Brand Activation teams and work to develop a digital plan that ladders back up to key brand priorities

• Leverage state of the art analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth

• Lead strategic projects around content development, catalogue improvement, paid digital media program recap and comparison, marketing website management

• Involvement in preparation for key customer and internal planning meetings

Qualifications:

• BS/BA or University degree in a related field

• 2-4 years of digital marketing and/or Ecommerce work experience or experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

• Experience working with Digital Marketing agencies preferred

• Demonstrated integrity and maturity, and a constructive approach to challenges

• Ability to operate independently given direction, and bring ideas and solutions to issues raised

• Strong passion for both speed and simplicity

• Strong written and verbal communication skills

• Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies

• Detail-oriented and operationally-focused

• Takes initiative & brings impeccable follow-up skills

• Demonstrated problem-solving skills

• Demonstrated ability to lead multiple activities and assignments simultaneously

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

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Keywords: Newell Brands, Hoboken , Associate Manager, eMarketing, Other , Hoboken, New Jersey