Director, Product Marketing, Actimize

Company: NICE
Location: Hoboken
Posted on: October 31, 2025

Job Description:

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. Actimize is currently seeking an experienced Director of Product Marketing to join our dynamic Product organization. You will leverage your market insights, customer understanding, and cross-functional collaboration skills and lead in positioning our solutions and drive business growth effectively. How will you make an impact? • Act as a source of expertise on the financial crimes market segment (AML, Fraud, KYC, financial crimes investigations or adjacent risk management area) • Work within the product team to perform market research and develop and execute strategies to bring new products to market, implement global go-to-market strategies and content to support the business in achieving pipeline, revenue and other goals. • Generate business plans based on assessing and identifying market opportunities for existing solutions and new solutions • Lead the development and definition of messaging and positioning of solutions that articulates the value proposition and ensures that all content is tailored to specific market segments. • Ensure effective product marketing plans are in place that will deliver optimal pipeline coverage • Develop and lead go-to-market campaigns and represent Actimize at conferences and industry events. • Develop and maintain marketing collateral and sales enablement materials and tools Have you got what it takes? • Market and/or product requirements definition • Strategic business planning • Competitor Analysis • Market segmentation • Solution positioning and messaging • Product launch management • Product Management and/or Product Marketing • Demonstrated excellence in written, verbal and presentation skills • Minimum 7 years of experience in B2B enterprise and/or SaaS software B2B product role • Minimum 2 years of team leadership experience • Experience in building and executing a go-to-market strategy • Working knowledge of Salesforce, Aha! and/or other CRM and Product Management/Marketing applications • Experience in risk management, preferably knowledge of Fraud, KYC and AML risk management for financial services organizations • Experience in Product Management, Marketing, Pre-Sales or Business Development capacities • Ability to thrive in an energetic and dynamic environment You will have an advantage if you also have: • Experience/knowledge of AML or Fraud solutions

Keywords: NICE, Hoboken , Director, Product Marketing, Actimize, IT / Software / Systems , Hoboken, New Jersey