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VP Performance Marketing - Hoboken

Company: William Hill
Location: Hoboken
Posted on: June 3, 2018

Job Description:

Job description VP performance marketing will work closely with the CMO to drive revenue growth through player acquisition and reactivation across all marketing channels. You will be responsible for delivering the business targets (weekly to yearly) for new accounts and reactivation at reasonable cost and value Manage performance marketing budget for both acquisition and CRM, across all channels, including affiliates, paid social, display, SEO, SEM, app store, landing pages & email Manage acquisition and retention spend to approved budget, adapting business practices based on the quality of players-- Work closely with CRM and Data Analytics teams to monitor and respond to trends on player quality/value Work with HR to build an industry-leading team of -15 staff to manage William Hill's Performance Marketing activities Oversee relationships with digital media agencies and key partners (e. g. Google, Facebook, Twitter) on a day-to-day basis Work with product directors to provide exceptional marketing propositions for launches of new product Collaborate and maintain strong relationships with senior stakeholders (e. g. Product, P&L owners, Finance, Business Development) Create an Agile marketing organization, daily stand up and live performance management Work closely with the cross-functional marketing team such as marketing operations, analytics and brand, to optimize acquisition and CRM-- Oversee campaign performance analysis, track KPIs and identify areas for improvement, reporting regularly to the CMO Lead the team in defining and managing strategic goals and deliverables for digital channels Drive a culture of change, innovation and exploration: a forward thinking team that is more curious about what they don't know that what they do know Ensure successful and in-budget execution of acquisition strategy by managing internal escalations and debottlenecking with internal and external partners Minimum Requirements: Bachelor's Degree required 10+ years of experience in digital marketing for a large scale brand; 4+ years' experience in a leadership role driving large scale digital media strategy A keen interest in sport and media-- Knowledge of the sports & gaming industry is a plus, but not essential Either experience in managing agency relationships and in planning and buying of display media, building campaigns, implementing bidding strategies or alternatively, director level at an agency Comprehensive working knowledge of all areas of performance marketing, including affiliates, PPC, display and programmatic Expert knowledge of digital marketing principles such as funnel optimization UX and experience in running A/B tests for campaigns and deriving customer insights a major plus Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders Exceptional leader and communicator who inspires the team and can engage CxO level audience on relevant topics in a time efficient manner Passion for digital marketing innovation and ability to constantly reinvent and test new approaches and new technologies

Keywords: William Hill, Hoboken, VP Performance Marketing - Hoboken, Executive, Hoboken, New Jersey

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