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Director, Global Field Marketing

Company: Risk Management Solutions (RMS)
Location: Hoboken
Posted on: May 16, 2018

Job Description:

RMS is the world's leading provider of analytics and decision science solutions for the quantification and management of catastrophic risks throughout the world. RMS models and services are used by hundreds of insurance and reinsurance companies, hedge funds, corporations, and governments to assess a wide-range of natural and man-made perils, from earthquakes and hurricanes to terrorism and disease pandemic.

Position Summary

The Global Field Marketing Director is responsible for strategizing, developing and executing regionally and sector-focused end-to-end marketing strategies that drive business results at the global enterprise level as well as for the Americas region. You will deploy the global marketing strategy in line with the business objectives across regions, to develop marketing strategies and programs that support achieving long-term profitable growth for the company.

The Global Field Marketing Director will work closely with the Head of Client Development (CD) and the CD leadership group, to develop market, segment and account-based strategies that create demand, promote lead generation, accelerate existing opportunities, and drive brand recognition for RMS portfolio of solutions and services. You will work with ease across other functions to achieve agreed marketing goals.

The Global Field Marketing Director will work hand-in-glove with the functional marketing teams to support roll-out of corporate campaigns across the regions and is responsible for ensuring consistency in the corporate brand, messaging and identity at a regional level. You will act as a thought leader for marketing, taking issues and ideas to internal stakeholders proactively.

This position reports to the Vice President of Marketing at RMS and sits in the Hoboken, New Jersey office.

Essential Job Functions

The role requires strategic planning, leadership, team development, project management, and budget management skills. You are self-directed, have initiative and critical thinking skills, dive into the details to get things done, and have a can-do attitude, with the ability to manage a small team, work within a global matrix of marketing professionals, and prioritize numerous projects simultaneously.


  • Analyse RMS regional audiences, determining a nuanced strategy for each market and segment, influencer and other strategic relationships, and implement the optimal regionalized multi-channel field marketing programs that may include: email marketing and communications, PR and media, advertising, content offerings, executive briefings, industry conference sponsorships, speaking engagements, proprietary events, client/prospect dinners, webinars, and more.
  • Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for the regions. And advise on campaign concept and creative development to ensure effectiveness for the region.
  • Define custom, account-specific marketing initiatives to acquire, nurture and expand penetration of major accounts.
  • Work closely with the Client Development team to enable them to meet their commercial objectives by providing them with appropriate marketing tools: sales materials, collateral, battle cards, elevator pitches, presentations, and more.
  • Facilitate and monitor lead distribution and follow up activities with the Client Development team.
  • Collaborate with peers across marketing functions to roll out global campaigns at a regional level, ensuring messaging and branding alignment across the regions.
  • Track and optimize campaign performance as well as overall ROI to the internal stakeholders.
  • Manage project timelines, quality issues, resources, SOW (scope of work) / budget.
  • Monitor and report effectiveness of marketing team and programs.

    Additional duties and responsibilities

    • Direct team members in delivery of field marketing campaigns, events, executive and key account programs, partner activity, and sales enablement.
    • Undertake continuous analysis of competitive environment, customer and competitor trends.
    • Complete the drive to a metrics-driven culture, using forecasting, tracking and evaluation tools and practices to provide transparency of marketing spend effectiveness.
    • Understand marketing automation technologies across the entire lead nurturing process.
    • Contribute to marketing best practices for use in worldwide programs.
    • Source and oversee vendors for marketing program execution.



      Required Experience

      • 5+ years of proven multi-channel B2B marketing experience, gained within the SAAS, financial services or insurance technology industries.
      • Ample experience in managing campaigns, including events, from conception to completion. Results driven in managing full mix multi-channel marketing campaigns to drive awareness and strong commercial outcomes.
      • Experience working with multiple territories, priorities, and projects at once.
      • Ability to think strategically and see the big picture, combined with excellent tactical execution.
      • Strong budget and project management skills, including ability to work with, and integrate input from, multiple stakeholders while maintaining project schedules; manage projects from end-to-end in a complex and changing environment with attention to detail and analytics.
      • Excellent oral communication and good writing skills with demonstrable ability to write copy for a range of promotional materials
      • Strong influencing and relationship-building skills
      • Highly creative, customer focused and willing to provide services to both internal stakeholders and external clients.
      • Able to operate in a fast-paced environment with flexibility, and ability to adapt to changes in strategy and project plans - reliable, self-motivated with a strong 'can do' attitude.
      • Experience in database and marketing automation systems: Salesforce and Marketo preferred.
      • Proficient in MS office and Adobe Creative suite
      • Asana and Dashboard experience a plus

        Travel

        Extensive travel may be required.

        About RMS:

        Theres a 5% chance that a hurricane will cause $60 billion of insured losses next year and a 1% chance an earthquake will cause $50 billion of insured loss in the next 12 months. At RMS, we build the simulation models that allow insurers and investors to understand portfolio risks due to catastrophes: natural catastrophes (hurricane, earthquake, flood), terrorism, pandemic, and changes in life expectancy.

        We are one of the most exciting companies youve probably never heard of, unless youre one of our hundreds of clients in the (re)insurance, banking or hedge fund sector. We lead an industry we helped pioneer and ultimately our work makes a true impact on the world at large. How we understand and manage risk affects everybody and our passion is nothing less than creating a more resilient world through a better understanding of catastrophic events.

        We are evolving our vision by delivering future solutions in the cloud, our cutting-edge risk management platform RMS(one) for the global risk market. RMS(one) will create a holistic and integrated view across the enterprise with one platform for all models, all points of view, and all data. All will be run as equal partners on RMS(one).

        RMS has 1,200 employees in 11 countries, including offices in Newark (CA-USA), Noida (India), London (UK), Hoboken (NJ-USA), and Zurich (Switzerland).

        To find out more, visit www.rms.com or follow us on Facebook, LinkedIn or @rmsjobs on Twitter.

        RMS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity without regard to race, color, creed, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, genetic characteristics, sexual orientation, or any other classification protected by applicable local, state, or federal law.

        RMS is enrolled in E-Verify-- and will be participating in E-Verify in addition to our Form I-9 process. www.dhs.gov/E-Verify.

        To all recruitment agencies:RMS does not accept unsolicited agency resumes and will not responsible for the payment of placement fees related to unsolicited resumes submitted to open positions, job aliases, or to our employees.

        Keywords: Risk Management Solutions (RMS), Hoboken, Director, Global Field Marketing, Executive, Hoboken, New Jersey

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