Associate Director, Programmatic

Company: Publicis Groupe
Location: New York
Posted on: June 1, 2025

Job Description:

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.Job DescriptionThis Associate Director position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person to lead the day to day management of the technical end of the Programmatic team. This individual will develop/ deliver/ inspire Zenith's vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.Responsibilities

• Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
• Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans
• Evaluate and select strategic solutions on behalf of select clients such as DMP's, Attribution and TMS tools
• Build, maintain and grow client relationships and client business
  • Analyze client's audience strategies and work with strategy and activation groups to lead business case development
  • Build and maintain relationships with data and technology vendors and internal agency counterparts
  • Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
  • Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
  • Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
    • Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
    • Ensure team delivers upon objectives within budget and time parameters
    • Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
    • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
    • Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
      • i.e. Taskforces that strengthen media disciplineQualifications
        • 5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
        • Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc---
        • Experience using or launching data, attribution or programmatic tools
        • Track record of building successful client relationships
        • Strong presentation skills
        • Strong written and verbal communication skills
        • Demonstrated ability to think strategically
        • Must be a self-starter who works well in a fast-paced, team-oriented environmentProven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
        • Significant experience in a service, delivery and/or customer focused organization is required
        • Must have demonstrated ability to gets things done through 'un-owned' resources
        • Must have outstanding motivational and interpersonal skills
        • Commitment to delivering creative solutions, and the ability to align team members behind creative solutionsAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $115,000 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2025.Veterans Encouraged to Apply
          #J-18808-Ljbffr

Keywords: Publicis Groupe, Hoboken , Associate Director, Programmatic, Executive , New York, New Jersey