Vice President, External Corporate Communications & Public Relations
Company: Ferrero
Location: Parsippany
Posted on: April 20, 2024
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Job Description:
Job Location: ---Parsippany---Company descriptionFerrero is a
family-owned company with a truly progressive and global outlook
and iconic brands such as Nutella--, Tic Tac--, Ferrero Rocher--,
Raffaello--, Kinder Bueno-- and Kinder Surprise--. As the love for
our brands continues to grow, so too does our global reach.
Represented in more than 50 countries, with products sold in more
than 170, the Ferrero Group is loved by generations around the
world. The secret to our global success? 38,767 --dedicated
employees who celebrate care and quality to craft a business,
careers and brands we are proud of. Join us, and you could be one
of them.Diversity StatementFerrero is committed to building a
diverse and inclusive culture in which all employees feel welcomed
and appreciated and have the same opportunities. We believe all of
our people are equally talented in their own way. In nurturing the
curiosity and natural abilities of our employees, we provide them,
generation after generation, the means to succeed personally and
professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment
multicultural, innovative and highly rewarding.Ferrero N.A.
provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, color, religion,
sex, national origin, age, disability or genetics.About the
Role:The VP of Corporate Communications & Public Relations for
Ferrero USA is responsible for external communications that
reinforce the company's strategic objectives and drive
understanding of the company's purpose, values, strategy, and
progress with a wide range of stakeholders, including media, NGOs,
customers, business partners, policy makers consumers, and
communities. The VP of Corporate Communications & Public Relations
will also design and execute a Ferrero North America corporate
narrative strategy to introduce Ferrero to key North American
audiences, grow awareness and improve key stakeholders' familiarity
and favorability over time.Another critical aspect of driving
Ferrero's reputation in the U.S. is elevating the public relations
programs and social media activities for the company's iconic
brands to further position Ferrero as a leader in the North America
confectionery and sweet packaged foods industries.Reporting to the
SVP of Institutional Affairs and Corporate Communications, the VP
of Corporate Communications and Public Relations serves two
roles:1.---- --As Ferrero U.S.A.'s lead external communications
strategist, the VP of CC/PR is responsible for protecting,
promoting, and enhancing Ferrero's corporate brand and reputation
externally, including issues management, crisis communications,
media relations, executive visibility, and corporate brand
building. The candidate is expected to drive North America "NAM"
strategic alignment around the company's mission/purpose, values
and corporate strategy, ensuring Ferrero NAM reinforces and aligns
with Ferrero Group's global positioning. This role advises and
supports the NAM leadership on developing and executing executive
communications externally through a variety of channels, including
owned and earned media, key public speaking platforms and partners
closely with the NAM Internal Communications team to support a
unified communications plan across North America.2.---- --Provides
marketing communications strategic counsel and public relations
program guidance for Ferrero's brands to ensure best in class PR
programs that generate media attention and increase our brands'
cultural relevance by engaging consumers online and offline.
Ferrero brands have executed award-winning and industry leading PR
programs and this recognition positions Ferrero as a leading CPG
marketer. Ferrero NAM has grown from a portfolio of 5 brands in
2018 to 17 brands in 2022. This role requires deep experience
managing a complex IAT structure with multiple agency partners.The
CC/PR lead manages a team of 2 direct reports: the Director of
Corporate Communications and PR and Social Media Manager. This role
manages the relationship between the senior Ferrero brand leads and
multiple PR and social media agencies. This position works in
collaboration with Internal Communications to ensure alignment and
consistency between external and internal messaging and content
across all channels.----This role brings more than 20 years of
progressive executive experience in all aspects of corporate
communications (executive communications, public relations,
sustainability communications, reputation management, stakeholder
engagement, event planning, etc.). This individual should also have
a proven track record leading a regional and/or country
communications function within a multinational matrixed
organization. Experience with globally headquartered companies with
US or North American offices is preferred.--Main
Responsibilities:------- --Manages a team of 2 direct reports:
Director of Corporate Communications and PR and Social Media
Manager------- --Manages the relationship between the senior
Ferrero brand leads and multiple PR and social media
agencies.------- --Works in collaboration with Internal
Communications to ensure alignment and consistency between external
and internal messaging and content.------- --Implements strategic
development and execution of NAM corporate narrative across all
channels to advance and enhance Ferrero's corporate
reputation.------- --Implements multi-tiered communication
strategies for key thematic areas, including digital,
consumer-centricity and innovation, by working closely with senior
leaders and their teams to surface and land these stories in U.S.
media.------- --Leads a team that is focused on driving external
earned media and working in collaboration with other teams to drive
social media, and owned coverage of these stories.-------
--Oversees all aspects of external event management (e.g. ribbon
cuttings, ground breakings) and communications and media components
of trade shows (e.g. SSE, NACS, etc.)------- --Serves as SME for
Public Relations and Media Relations by working in an agile and
collaborative way, sharing media relations and social media
resources/counsel to elevate all brand outputs.------- --Manages
owned communications assets and related KPI measurements and
reporting (website, corporate social media channels)-------
--Represents Ferrero before external audiences, trade associations
and on industry panels.------- --Advances and enhances Ferrero's
brands' relevance through earned media and organic social
media.------- --Mitigates risk/crisis through effective media
relations and proven crisis management techniques and manages
Region crisis management in accordance with Ferrero Group's Crisis
Management Policy------- --Serves as a resource to Ferrero Group on
global proactive earned media relations.------- --Develops
communications strategies and supporting press materials and
executes media events and engagements.------- --Nurtures deep
relationships with U.S. media and strong understanding of
convergence of on and offline media and reporters, proactively
develops and leverages media relations on behalf of Ferrero
USA------- --Provides strategic advice and communications counsel
to Ferrero NAM board leaders.------- --Evaluates and recommends
opportunities including speaking for public audiences that drives
top-tier media relations.------- --Leads strategies to manage
reputation risk by handling sensitive or negative media inquiries
in the areas of responsibility.------- --Travels to various Ferrero
offices throughout North America to meet with various leaders and
brand teams.--Who we are looking for:20+ years relevant experience
in an External Communications role B.S. in Journalism, English or
equivalent discipline. Master's degree a plus.Experience in the
Consumer Packaged Goods Industry requiredExtensive experience of
External Communications, with world-class experience and deep
relationships with journalists in top tier U.S.
publicationsExcellent written and verbal communication skills with
ability to story-mine and focus on top tier media across broadcast,
print and online Proven leader in times of crisis, with ability to
stay calm and manage under stressSkilled collaborator and
integrator with a growth mindsetInterest in and sensitivity to
integrated, end to end, communications planning, covering the
spectrum from Internal to Owned to Social to Earned media
Experienced consumer brand public relations expert, knowledgeable
of how to leverage consumer and cultural trends to create brand
relevance and social engagementEffective at deploying resources in
an agile way to support key priorities even outside of official
scope of work.Highly responsive but focused, with ability to
maintain effective decision making while working under periods of
intense pressure. Proven results in successful media relations that
ladders up to reputation improvement, change in perception and
supports business growthForward-looking, broad thinker who delivers
in the near-term while keeping an eye on trends and opportunities
in the future.Experience in managing agencies and working in the
matrix. A best-in-class understanding of the earned media and its
relationship with Owned, and Social Media. Knowledge of/affinity
with reputation research, sophisticated messaging, and experience
in driving data-driven planning.How to be successful in the role
and at Ferrero:Consumers, quality and care are at the heart of
everything we do. So, to be successful at Ferrero, you'll need to
be just as consumer and product centric as we are - dedicated to
crafting brilliant results for consumers around the world.
Keywords: Ferrero, Hoboken , Vice President, External Corporate Communications & Public Relations, Executive , Parsippany, New Jersey
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