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Associate Director, Marketing Automation

Company: John Wiley & Sons Inc.
Location: Hoboken
Posted on: November 22, 2022

Job Description:

Location:Remote, USA Only
Company:Wiley University Services
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.
About the Role:
The Associate Director of Marketing Automationwill have strategic oversight of lead nurturing efforts supporting student enrollment targetsas an integral part of business performance. This rolemanages a team of 6 responsible for technology-enabled program implementations, audience segmentation, lead routing, and campaign optimization efforts.Additionally, this rolecontributes to the ongoing design and everyday efforts with Wiley demand generation systems, including the marketing automation platform and connected technologies in theMarTechstack.
In this role, you will work closely with other teams to create, optimize, and manage business-wide marketing automation programs and projects, including re-engagement lead flow and data quality initiatives.To be successful in this role, you should display a deep knowledge of email tools, marketing automation, customer data management, and a passion for analytics.
How you will make an impact:


  • Work with cross-functional teams to develop marketing automation strategies to support student engagement goals, including continually modifying and adjusting the strategies as necessary based on results.

  • Manages the execution ofemail and SMS programs, including ad-hoc requests, nurture programs, and multi-step marketing campaigns.

  • Collaborate with Sales Operations and IT teams to guide the end-to-end lead flow process and ensure integration between marketing automation and CRM systems.

  • Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations.

  • Documents processes and communicates improvements to increase the marketing teams ability to deliver marketing programs efficiently.

  • Supports department leadership in the development of standards processes, data governance, QA procedures, and best practices for the identification and application of industry/audience insights.

  • Participates in new business opportunities and special projects as requested by the Wiley Executive Leadership team.
    What we look for (Required):

    • Bachelor's degree, preferably in Marketing

    • 5+ years of email and/or SMS marketing experience, particularly in using marketing technologies to deliver content across multiple channels.

    • Proven track record of successfullymanaging and developing a team, preferably through change and transition.

    • Experience with Acoustic (or a similar marketing automation platform) and CRM mappingis required.

    • Deep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding.

    • Ability to take marketing concepts/requirements and turn them into high-quality build specs for marketing automation programs.

    • Displays an understanding of the basic principles of data, data structure, organization, and how it flows between systems, etc.

    • Must be able to self-direct and motivate, working independently with little oversight
      About Wiley:
      Enabling Discovery, Powering Education, Shaping Workforces.
      We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.
      Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
      Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
      We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.
      We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The target base pay range for this position is $85,000 to $121,700. This range represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
      #LI-CP1
      #LI-Remote

Keywords: John Wiley & Sons Inc., Hoboken , Associate Director, Marketing Automation, Executive , Hoboken, New Jersey

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