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PPC Ads Manager

Company: Digital Marketing Recruiters
Location: Hoboken
Posted on: September 20, 2022

Job Description:

PPC Ads Manager (Hybrid - Hoboken, NJ)

Are you a total data geek with a creative side who also has a passion for yoga/wellness?
Does the idea of working with a team of change-makers, impact-driven action takers, and people with a no-task-to-small but no-dream-to-big mindset light you up?
If your answer is a resounding "yes", then this is the role for you.
The PPC/Ads Strategist will be a key member of our Digital Marketing team who will focus on optimizing paid ads, primarily Google + Facebook, to directly impact the growth + profitability of our rapidly growing company.
The mission of the PPC/Ads Strategist is to capture future students and drive growth and retention through hands-on management of PPC platforms.
This role requires an individual with extensive knowledge of search, display, and social media ads who is tech-savvy, strategic, and organized and balances that with exceptional communication skills.
We're looking for a candidate who can work collaboratively with the rest of our Digital Marketing team to make sure our ad strategy seamlessly integrates into our SEO, Email Marketing, and organic social media strategy.
This person must thrive in a team setting, be interested in continual self-development, and be comfortable in an often-changing work environment. Having a passion for the yoga + wellness industry is a huge plus.

Responsibilities

  • Ad configuration includes creative input, copy recommendations, audience configuration, and technical optimization.
  • Lead the development and implementation of paid search and social campaigns (including budget management) for assigned clients, including branded and direct response campaigns.
  • Drive ad strategy to increase lead generation and email list growth, digital product conversions, and PPC campaign profitability.
  • Day-to-day monitoring + management of PPC campaigns.
  • PPC landing page optimization.
  • Data-driven KPI tracking + reporting of all paid advertising campaigns.
  • Active collaboration with the Digital Marketing team, including campaign alignment with SEO + Content Director.

    Requirements
    • 5+ years of proven experience + results-driven success with B2C digital marketing across all platforms, with a focus on Facebook, Instagram, Google Adwords, and Pinterest advertising.
    • Experience working for an Ads Management Agency.
    • Extensive knowledge of web analytics + tracking tools (e.g. Google Analytics).
    • Excellent interpersonal communication skills and the ability to work in a highly collaborative team setting.
    • Analytical mindset and critical thinking.
    • Must maintain a "no-task-to-small" mindset and be willing to be a team player.
    • Interest and knowledge in the yoga + wellness industry.
    • Familiarity with WordPress or light development work is a plus.

      Compensation$60,000 to $80,000

Keywords: Digital Marketing Recruiters, Hoboken , PPC Ads Manager, Executive , Hoboken, New Jersey

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