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Manager, Sports Content & Social

Company: Tipico - North America
Location: Hoboken
Posted on: September 17, 2022

Job Description:

Tipico North America is looking for someone who will lead and own our owned channel development, focused on organic social, SEO and content marketing. They will manage and mentor a team that will help drive engagement and introduce the Tipico brand in new and exciting ways.
The goals are to develop strategy plans that guide new and innovative work, scale audience growth, effectively lead the communication and sharing of work, and manage agencies, vendors, and other partnerships. This role will also manage and guide a growing team in accordance with the organizational objectives and mentor the team while driving a high-performance culture.
The role will report directly to the VP, Head of US Marketing and will work together with the rest of management team and their employees to drive innovation. They will be responsible for owning the entire social media, SEO, influencer marketing and content roadmap that will elevate our brand. The position holder ensures this is done by doing the following:

  • Research audience insights:Identify new opportunities of growth andcreate digital experiences with logicalcustomer journeysthat integratescontent and commerce.
  • ContentStrategy: Build an editorial function that helps create new content ideas, pitches, and key areas of focus.
  • Experiential Initiatives: Develop and help lead both localized and national events that educate, entertain, and inspire our best VIP customers through our newly developed loyalty program.
  • Create world class content: Support thesocial and contentproduction process and lead special projects that growour brand awareness, as measured through SEO and traffic volume.
  • Campaign focused: Influence content we feature and promote, building creative that spans across both performance and brand-based initiatives.
  • Build community and drive cultural relevance: Manage campaigns with key bloggers and influencers based on business needs, content needs, KPIs and budget across brands.
  • Data-informed storytelling: Oversee consistent system of measurement and evaluation of social and mobile program success on a weekly basis, and daily when we are in high season.
  • Internal leadership: Act as a great partner to other internal teams, helping to introduce how social, content and modern digital marketing can be a channel of change.
  • Create process and automation: Automate the way we work through new platforms that modernize our approach. Develop playbooks and guidelines that detail process in a highly regulated industry.
    Qualifications
    • Bachelor's degree or equivalent experience required
    • Knowledge/experience in the sports/betting/gaming industry
    • At least 5+ years' experience with managing social media accounts, advertising and brand marketing
    • Has demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns
    • Deep understanding of social media universe including Facebook, Twitter, Pinterest, Instagram, YouTube, TikTok, etc
    • Ability to adapt to the style, tonality and vernacular of the current "voice" of employee and consumer facing social media apps
    • Self-starter with the ability to assist in the planning, development, and implementation of projects/programs, with a measurement of success
    • Experience with programs like photoshop, design or photography experience highly preferred
      Additional InformationWhat's in it for you:
      • Work in an environment where you, your work and ideas matter and have an impact.
      • You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market.
      • Work in a new and young business with high growth potential.
      • Build your own success story together with us.
      • Work with self-organized, self-responsible and entrepreneurial employees.
      • Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
      • Competitive salary, Medical, Vision, Dental Benefits, Unlimited PTO, and more

Keywords: Tipico - North America, Hoboken , Manager, Sports Content & Social, Executive , Hoboken, New Jersey

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