Manager, Digital Marketing
Company: Newell Brands
Location: Hoboken
Posted on: August 7, 2022
Job Description:
Position Title: Manager, Digital Marketing
Location: Hoboken, NJ / Seattle, WA / Atlanta
The Digital Marketing Team is an integral part of Newell Brands
that focuses on acquiring and retaining consumers online across our
distribution channels (Amazon, Retail.com and Direct to Consumer)
using media strategy and tactical execution to deliver for our
iconic portfolio of brands. We consider the consumer first and
their shopping journey online & offline with seamless delivery and
execution.
As the Manager, Digital Marketing you will lead digital activation
of Amazon advertising programs from conception to execution for
industry leading brands across multiple business categories. You
will be in lockstep with brand marketing and sales/planning
counterparts to understand long term & short-term goals to
translate into effective digital campaigns. You will be responsible
for planning, executing, tracking, and sharing the results of media
programs with key brand stakeholders. In partnership with your
brand marketing team, you will develop and manage digital media
budgets and have a clear understanding of how digital spend is
moving the business forward.
Specific Responsibilities
Specific responsibilities will include but are not limited to:
- Develop full funnel onsite/offsite marketing strategy to drive
overall brand and ecommerce growth plans , utilizing media tactics
such as :
- Amazon search
- Amazon Display
- Amazon OLV (Online Video)
- Amazon OTT/STV
- Partner with:
- Amazon sales teams to build digital marketing activation plans,
optimize them and report results
- In-house creative and production teams to develop best in class
digital assets
- Primary media partners (Amazon Advertising) to drive
growth
- Analytics to understand sales lift and performance trends to
optimize the media mix
- Internal Planning & Brand teams to determine optimal product
mix and omnichannel cohesiveness
- Leverage state of the art analytics tools to understand
customer activation and digital campaign performance and distill
insights to help drive growth
- Lead strategic projects around content development, media
program optimization, performance reporting and brand store
management
- Involvement in preparation for key customer and internal
planning meetings with cross-functional teams to help achieve
aligned priorities and goals
- Develop the segmentation of campaigns in alignment with
business goals and reporting expectations
- Collect and analyze data to highlight performance issues and
propose solutions
- Implement budget pacing to track and optimize elements of
digital advertising campaigns across a given period
- Determine basic account structures based on demonstrated best
practices
- Determine improvements to campaign performance by narrowing or
broadening targeting, changing campaign goals or inputs, shifting
budget, switching creatives / copy, A/B testing platform features,
etc.
- Provide subject matter expertise and lead the development of
internal channel best practices/methodologies
Candidate Qualifications
- BS/BA or University degree in a related field
- 5+ years of Digital Marketing and/or Ecommerce work
experience
- Experience working in a consumer-packaged goods (CPG),
fast-moving consumer goods (FMCG), consumer durables industry,
and/or Retail strongly preferred
- Experience with Amazon Advertising (AMS bid management strongly
preferred) or other similar platforms (e.g., Google AdWords)
- Experience in Programmatic Display management (Amazon DSP
preferred)
- Demonstrated integrity and maturity, and a constructive
approach to challenges
- Ability to operate independently given direction, and bring
ideas and solutions to issues raised
- Interpersonally savvy; an ability to effectively work with and
connect with all levels of employees across multiple functions and
geographies
- Strong passion for both speed and simplicity
- Strong written and verbal communication skills
- Detail-oriented and operationally focused
- Strong organizational skills
- Takes initiative & brings impeccable follow-up skills
- Demonstrated ability to lead multiple activities and
assignments simultaneously
- Demonstrated problem-solving skills
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate,
Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid
Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam
and Mr. Coffee. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind. Newell Brands and its subsidiaries are Equal Opportunity
Employers and comply with applicable employment laws.
EOE/M/F/Vet/Disabled are encouraged to apply.
Keywords: Newell Brands, Hoboken , Manager, Digital Marketing, Executive , Hoboken, New Jersey
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