Core Marketing Manager
Company: Hudson Group
Location: Hoboken
Posted on: June 25, 2022
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Job Description:
Grow With Us!
Hudson is North America's leading travel retailer. For over 30
years, Hudson has met the needs and wants of travelers in more than
1,000 duty-free, duty-paid, and food & beverage stores. We couldn't
serve our customers, landlords, and partners in airports, commuter
terminals, hotels, and casinos without the continued support of our
greatest assets: our team members. We're dedicated to hiring and
training exceptional team members, who are committed to serving the
customer as the Traveler's Best Friend. We strive to ensure we're
fulfilling our team members' career potentials through training,
skills-development, and career pathways - as our team members grow
and succeed both personally and professionally, so does Hudson.
The Core Marketing Manager position is for you, if you would
enjoy:
Planning and delivering effective local marketing programs
Supporting the marketing needs of the business to maximize all
available opportunities to drive sales
Generating activities and events that create excitement and
enhances the passenger experience when visiting our stores
Key Accountabilities - your team is counting on you as a Core
Marketing Manager to:
Develops and leads full cycle marketing initiatives in
collaboration with stakeholders including in-store marketing
campaigns, POS support material
Develops and implements annual Country marketing plan and related
activities, working closely with the International Marketing team
in Switzerland
Leads design and creative briefs for in-store campaigns and
promotions
Leads online and print marketing campaigns in collaboration with
the Digital Marketing Team
Manages external agencies, where necessary, with clear objectives
and budget control ensuring no duplication with other marketing
colleagues
Responsible for developing, tracking, and reporting results of
campaigns
Uses relevant planning and sales forecasting tools to ensure the
sale and profitability of products, marketing promotions and
activities, analyzing business developments and monitoring market
trends; recommending actions to maximize effectiveness and ROI
where appropriate
Works in conjunction with the wider marketing, commercial and
operations teams and local retail teams, taking responsibility for
promotional and seasonal activities, increased penetration and
spending opportunities, maximizing online and offline
communications including experiential/containment activities
Works with the customer insight and pricing team to analyze and
interpret customer, market and competitor insight in local
airports, adapting the marketing plans as required to maximize
sales and profitability
Works with vendors to ensure their brands are appropriately
represented in all appropriate marketing promotions and encourages
engagement in promotional opportunities with WDFG and the
airport
Keeps all signage fresh and up to date
Ensures consistency of Brand Standards across all units
Core Marketing Manager Required Qualifications:
Minimum 5 years' experience in a senior marketing coordinator /
manager role
Proficient in MS Office, Adobe Illustrator, Photoshop and relevant
software
Strong team player
Strong relationship management skills
Good presentation skills- written and verbal
Some of our Company-Offered Benefits & Perks Include:
Health & Well Being: Medical/Dental/Vision Insurance
Paid Time Off
Various Personal and Parental Leave Programs
Universal Life Insurance
Retirement Programs & Matching Employee Contributions: 401K &
RRSP
20% off Hudson Employee Discount
Employee Recognition & Anniversary Programs
Training, Development, and Growth Opportunities
Tuition Assistance & Scholarship Programs
For additional information on our benefits, please visit:
https://www.hudsongroup.com/careers/our-perks.
Hudson is an Equal Opportunity Employer of all qualified
individuals. All employment decisions are made without regard to
age, race, color, religion, sex, sexual orientation, national
origin, citizenship, disability, military leave or veteran status,
genetic information, or any other status protected by applicable
federal, state or local law. We are committed to creating an
inclusive workplace in which we value diversity and unique
experiences, backgrounds and identities.
All offers are contingent upon successful completion and passing of
background checks and/or employment verification results.
Note to Staffing Agencies: Please do not directly contact Hudson
hiring managers regarding candidates for our positions. If
assistance is needed in filling any position for Hudson, a member
of the talent team will reach out directly vetted agency
partners.
#AF123QARequired
Keywords: Hudson Group, Hoboken , Core Marketing Manager, Executive , Hoboken, New Jersey
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