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Sr. Manager, Marketing Analytics

Company: Newell Brands
Location: Hoboken
Posted on: June 24, 2022

Job Description:

Position Title: - - - - - - - - - - - - - - - - - - - Sr. Manager, Marketing Analytics

Location: - - - - - - - - - - - - - - - - - - - - - - - - - - Hoboken, NJ, Atlanta, GA, Seattle, WA

Reports to: - - - - - - - - - - - - - - - - - - - - - - - Director Ecommerce Analytics


Newell Brands -(NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate -, Sharpie -, Dymo -, EXPO -, Parker -, Elmer's -, Coleman -, Marmot -, Oster -, Sunbeam -, FoodSaver -, Mr. Coffee -, Graco -, Baby Jogger -, NUK -, Calphalon -, Rubbermaid -, Contigo -, First Alert -, and Yankee Candle -. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, -Newell Brands -helps consumers achieve more where they live, learn, work and play.


The Marketing Analytics team at Newell Brands will have a highly strategic role in shaping the way we measure and optimize cross-channel marketing campaigns. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations and their impact on the growth of our business. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.

In this highly visible role, you will help plan and execute marketing campaign measurement across all marketing channels, campaigns, and sponsorships & partnerships. This role will work closely with cross functional teams to help inform campaign KPIs, evaluate investment efficiency, build reporting, as well as manage our internal and external analytics tools. A balance of analytical skills as well as strong organization and communication skills is key. Extensive knowledge of marketing and media channels is required.


Specific responsibilities will include but are not limited to:

Collaborate with Marketing teams to identify business objectives, define and implement appropriate strategies to achieve goals.
Collaborate with IT and Marketing teams on digital marketing data management; ensure all activities are accounted for and fed appropriately through the data pipeline; advise IT on structural data changes needed for continuous improvement of analytics
Forecast and develop strategies, campaigns, and tests to run to drive optimization.
Leverage analytical methods and data science techniques to analyze large data sets and translate insights into actionable recommendations for a business audience
Develop scalable models/algorithms to uncover trends, patterns, and insights in marketing performance.
Detect, monitor, and forecast trend forces utilizing data sets from multiple sources (both traditional and digital specific)
Key stakeholder in driving new thinking around marketing measurement and direction for the broader marketing organization.
Identify and track KPI's, based on stated objectives for marketing campaigns. - Provide actionable insights and socialize findings.
Design a holistic approach for marketing analysis and reporting across any/all channels (digital or traditional) to deliver clear, concise, and reliable reporting on key activities to the marketing team and the organization's leadership team.
Analyze paid marketing programs and campaigns to optimize traffic, conversion, search, sales and ROAS, based on stated goals.
Explain and train organization on existing and new marketing analytics tools and strategies.
Continually evaluate new systems and tools to simplify and automate workflows and to keep abreast of best practices in the data analytics space
Partner with other analytics leaders to promote a culture of data-driven decisions making and assist in the development of analytical talent throughout the organization
Key Interfaces: Digital Marketing, eCommerce Planning, Direct to Consumer, Sales, & Finance (Role will also regularly interface with our third-party vendors).


Key Qualifications:

The successful candidate will be a proven business leader with experience working in a fast-paced, matrixed organization. - They must be a strong communicator and have a sharp analytical approach. - They must have both strong strategic capabilities and be hands-on and comfortable with tactical execution. - -

Previous analytics leadership experience and technical qualifications:

6+ year experience deriving insights and optimizing investment with diverse digital advertising platforms such as:

Amazon Marketing (AMS, DSP), Walmart (WMC), Target (Roundel)
Paid Search vehicles (Google AdWords, Bing Ads, etc.)
Paid Social (Pinterest, Facebook, Instagram, Twitter, Snapchat)
Email, Retargeting, and Affiliate marketing vehicles

Experience in market research/insights/analytics, business intelligence, competitive intelligence, or other similar functions.
Experience/familiarity with modeling and analytical methodology including, but not exclusively, longitudinal analyses, multi-level modeling and multivariate analyses of variance.
Experience with SQL. - Advanced skills with all Microsoft Office Software for the creation of management reports, presentations, and analysis.
Experience Ingesting output from Market Mix Modeling (or similar models) and synthesizing with other media funnel KPIs.
Experience with any Business Intelligence & reporting tools such as Power BI, Qlik, Tableau
Strong understanding of retail analytics and financial processes (forecasting, ROI analysis, etc.).
Conceptual thinker with proven problem-solving skills with the ability to see the "big picture".
Excellent communication skills (written and oral) - ability to turn data and analytics into actionable insights through communication.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Keywords: Newell Brands, Hoboken , Sr. Manager, Marketing Analytics, Executive , Hoboken, New Jersey

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