Performance Marketing Manager, Sportsbook
Company: Tipico
Location: Hoboken
Posted on: June 18, 2022
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Job Description:
Company DescriptionTipico is an energetic, passionate, bold tech
company, and we love sports! Tipico has recently expanded to the US
market, establishing offices in Hoboken, New Jersey and Denver,
Colorado. We are driven by our core values: passion, progress and
trust. Our goal is to build the best possible mobile sports betting
product in the industry, in order to amplify the emotions of
millions of sports fans every day. Let's Make This Interesting ---
Note: This job is located in Hoboken, NJ.Job DescriptionDo you have
a passion for innovative marketing? Are you looking to break into a
career at the intersection of sports and technology? Are you driven
to provide the insights that drive cutting-edge marketing
campaigns? Does working in a fast paced, collaborative environment
sound like your next professional step? If so, you are in the right
place!The Performance Marketing Manager, Sportsbook will report
directly to the Head of Acquisition and will partner with
stakeholders across the company, as well as with 3rd party
partners, to ensure profitable growth of our Sportsbook product. As
a key member in the marketing department, the Performance Marketing
Manager, Sportsbook will use their deep expertise in digital to
manage various acquisition channels including Paid Media,
Affiliate, SEO, ASO, and more. Key duties and responsibilities
include:Partner with cross-functional stakeholders to develop
strategies to support new content and product launchesCollaborate
with peers across the marketing organization to develop and set
best practices for compelling ads, effective landing pages, and
process optimizations to improve conversion rates throughout the
funnelManage day-to-day relationship with various agencies for
Sportsbook product initiatives, including Paid Media, Affiliate,
SEO and ASOOptimize our Sportsbook marketing budget based on the
channels and tactics that have the highest CPAOwn testing plans and
running various tests against different variables (ads, audiences,
landing pages, etc.) with the purpose of identifying new
opportunitiesDive into data to understand trends in channels,
diagnosing issues, and relaying findings to various
stakeholdersCoordinate with the Content Team on the delivery of
advertising creative, copy, and animationsQualifications3+ years in
a performance marketing, digital, or paid acquisition roleMust have
deep expertise in at least one channel you will manage, and capable
of learningSuper organized taskmaster; Strong presentation
skillsDemonstrated project management skillsComfortable being
challenged and seeking challenge from colleagues and
stakeholdersAbility to think outside of the box, be innovative,
adaptable and come up with creative solutions to changing business
challengesGoal-orientated and results driven with the ability to
see the bigger pictureSports betting experience a plus, but not
requiredAdditional InformationWhat's in it for you:Work in an
environment where you, your work and ideas matter and have an
impact. You will be a be part of the newest and up and coming USA
online iGaming and sports betting companies in the market. Work in
a new and young business with high growth potential. Build your own
success story together with us.Work with self-organized,
self-responsible and entrepreneurial employees.Start-up feeling,
backed-up by a leading European sports betting house. We are a
high-volume business and are taking off in the US! Competitive
salary, Medical, Vision, Dental Benefits, Unlimited PTO, and
moreVideos To
Watchhttps://www.youtube.com/watch?v=LxlV_AdurP8https://www.youtube.com/watch?v=Ok7xzXkLLXQhttps://www.youtube.com/watch?v=4fCgOYIPJYU
Keywords: Tipico, Hoboken , Performance Marketing Manager, Sportsbook, Executive , Hoboken, New Jersey
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