Performance Marketing Manager, Sportsbook

Company: Tipico
Location: Hoboken
Posted on: June 18, 2022

Job Description:

Company DescriptionTipico is an energetic, passionate, bold tech company, and we love sports! Tipico has recently expanded to the US market, establishing offices in Hoboken, New Jersey and Denver, Colorado. We are driven by our core values: passion, progress and trust. Our goal is to build the best possible mobile sports betting product in the industry, in order to amplify the emotions of millions of sports fans every day. Let's Make This Interesting --- Note: This job is located in Hoboken, NJ.Job DescriptionDo you have a passion for innovative marketing? Are you looking to break into a career at the intersection of sports and technology? Are you driven to provide the insights that drive cutting-edge marketing campaigns? Does working in a fast paced, collaborative environment sound like your next professional step? If so, you are in the right place!The Performance Marketing Manager, Sportsbook will report directly to the Head of Acquisition and will partner with stakeholders across the company, as well as with 3rd party partners, to ensure profitable growth of our Sportsbook product. As a key member in the marketing department, the Performance Marketing Manager, Sportsbook will use their deep expertise in digital to manage various acquisition channels including Paid Media, Affiliate, SEO, ASO, and more. Key duties and responsibilities include:Partner with cross-functional stakeholders to develop strategies to support new content and product launchesCollaborate with peers across the marketing organization to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnelManage day-to-day relationship with various agencies for Sportsbook product initiatives, including Paid Media, Affiliate, SEO and ASOOptimize our Sportsbook marketing budget based on the channels and tactics that have the highest CPAOwn testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunitiesDive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholdersCoordinate with the Content Team on the delivery of advertising creative, copy, and animationsQualifications3+ years in a performance marketing, digital, or paid acquisition roleMust have deep expertise in at least one channel you will manage, and capable of learningSuper organized taskmaster; Strong presentation skillsDemonstrated project management skillsComfortable being challenged and seeking challenge from colleagues and stakeholdersAbility to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challengesGoal-orientated and results driven with the ability to see the bigger pictureSports betting experience a plus, but not requiredAdditional InformationWhat's in it for you:Work in an environment where you, your work and ideas matter and have an impact. You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market. Work in a new and young business with high growth potential. Build your own success story together with us.Work with self-organized, self-responsible and entrepreneurial employees.Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US! Competitive salary, Medical, Vision, Dental Benefits, Unlimited PTO, and moreVideos To Watchhttps://www.youtube.com/watch?v=LxlV_AdurP8https://www.youtube.com/watch?v=Ok7xzXkLLXQhttps://www.youtube.com/watch?v=4fCgOYIPJYU

Keywords: Tipico, Hoboken , Performance Marketing Manager, Sportsbook, Executive , Hoboken, New Jersey