Manager Of Analytics, Test And Measurement
Company: Tory Burch
Location: Hoboken
Posted on: May 16, 2022
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Job Description:
ABOUT US Tory Burch is an American lifestyle brand that inspires
people and empowers women around the world to live in full color
with character, beauty and confidence. Launched in February 2004,
the collection is classic in spirit with a modern sensibility,
embodying the personal style of the company's Executive Chairman
and Chief Creative Officer, Tory Burch. From the beginning, the
collection included multiple categories ranging from footwear and
ready-to-wear to handbags and home. There are more than 300 Tory
Burch boutiques across North America, Europe, the Middle East,
Latin America, Asia and Australia, and the collection is available
at over 3,000 department and specialty stores worldwide and
toryburch.Com. The brand is dedicated to advancing women's
empowerment and entrepreneurship through the work of the Tory Burch
Foundation.JOB SUMMARY As a key member of Analytics and CRM Scrum
team, the Sr. Analyst, Test and Measurement is responsible for
performing customer level analysis to inform CRM hypothesis and
estimate impact of test. She/He will work with CRM Scrum team and
cross-functional partners to build tests, analyze, and measure
performance of the tests, and provide clear learnings, insights,
and opportunities.RESPONSIBILITIES Perform customer-level analytics
to inform CRM, Email, and site experience test hypothesesEstimate
impact of tests for test prioritizationDesign the test / control
plan to ensure ability to get a statistically significant read for
KPIs to support the test hypothesisConduct test analysis to measure
test performanceProvide clear learnings, insights, and
opportunities for rollout and testingQUALIFICATIONS 3+ years of
hands-on experience in marketing analytics with strong experience
in A/B testingPreferred degree with a specialization in Statistics,
Economics, or another quantitative field or equivalentMastery of
SQL, Python, and other scripting/automation techniquesExperience
with Big Query, Hadoop, specifically Cloudera, is
requiredExperience with Tableau or other data visualization
software is preferredFamiliar with Google Analytics, Optimizely,
and Sailthru is preferredExpertise in Excel is strongly desired,
proficient with all Microsoft Office applicationsAble to partner
with key cross-functional partners to drive insights from the
analysis to conclusionStrong communication skills and able to
influence others to achieve buy-in for recommendationsHighly
motivated self-starter. Flexible, adaptable, and able to manage
change and be productiveAttention to detail, thorough and quality
oriented
Keywords: Tory Burch, Hoboken , Manager Of Analytics, Test And Measurement, Executive , Hoboken, New Jersey
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