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Manager, Analytics

Company: Newell Brands
Location: Hoboken
Posted on: May 14, 2022

Job Description:


Newell Brands -(NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate -, Sharpie -, Dymo -, EXPO -, Parker -, Elmer's -, Coleman -, Marmot -, Oster -, Sunbeam -, FoodSaver -, Mr. Coffee -, Graco -, Baby Jogger -, NUK -, Calphalon -, Rubbermaid -, Contigo -, First Alert -, and Yankee Candle -. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, -Newell Brands -helps consumers achieve more where they live, learn, work and play.

Position Overview

Position Title: - - - - - - - - - - - - - - - - - - - - - Manager, Consumer Analytics

Location: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Hoboken, NJ

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Atlanta, GA

Reports to: - - - - - - - - - - - - - - - - - - - - - - - - - Director of Analytics


The Analytics team at Newell Brands will have a highly strategic role in shaping the way we measure and optimize consumer engagement across our brands. We create tools, frameworks, and deep insights that inform marketing and merchandising strategies and their impact on the growth of our business. The work the team delivers is driven by the business needs for strategic consumer understanding, consumer journey mapping, and consumer segmentation.

In this highly visible role as Consumer Analytics Manager for Newell Brands, you will be a key partner with the Brand, Merchandising, and Marketing teams for driving insights across a variety of data sources including shopper, trend, product, carelines, brand sites, and ratings & reviews. In this role, you will collaborate closely with a variety of internal and external partners to develop consumer insights and influence business decisions. A balance of analytical skills, as well as strong organization and communication skills, are key. -

Specific Responsibilities

Specific responsibilities will include but are not limited to:

This position will collaborate closely with analytics, insights and customer-facing teams, with the goal of cultivating an integrated 360-view of current Newell Brand consumers so that Brands can focus its resources efficiently and impactfully to drive profitable growth
Utilize multiple tools to closely monitor consumer trends and competitive activity both within and outside the category and synthesize that information into practical insights that can guide marketing and merchandising strategy on an ongoing basis
Develop, recommend, and lead analytics to drive deep consumer understanding across the enterprise.
Synthesize consumer and marketplace data and analysis from multiple sources to provide significant business recommendations.
Create comprehensive analyses that leverage previous projects learnings, trends, and internal analytics to fully inform the marketing, brand and sales teams on consumer insights
Continuously monitor retail and consumer trends and report to key internal stakeholders leading important trends for retail and innovation
Establish relationships with cross-functional teams and serve as a critical thinking partner
Present findings and implications to the brand teams as well as Senior Leadership, showcasing a strong command of research acumen and business knowledge focusing on actionable insights and recommendations that impact the business
Develop Monthly/Quarterly consumer centric reports with key insights to share with the broader organization
Partner closely with Data Science teams in leveraging analytical methods and data science techniques to analyze large data sets and translate insights into actionable recommendations for a business audience

Continually evaluate new systems and tools to simplify and automate workflows and to keep abreast of best practices in the data analytics space
Partner with other analytics leaders to promote a culture of data-driven decision-making and assist in the development of analytical talent throughout the organization


Key Interfaces: Brand teams, eCommerce business teams, Direct to Consumer, CMI and Marketing teams


The Candidate


Key Qualifications:

The successful candidate will be a proven business leader with experience working in a fast-paced, matrixed organization. - They must be a strong communicator and have a sharp analytical approach. - They must have both strong strategic capabilities and be hands-on and comfortable with tactical execution. - -

Previous analytics leadership experience and technical qualifications:

4+ years of experience in a Consumer Insights, Market Research or Business Analysis role analyzing consumer attribute and behavioral data. eCommerce / Digital space experience preferred
Strong critical thinking, analytical and communication skills with the ability to turn findings into actionable, data-driven stories
Ability to effectively deal with ambiguity, imperfect data, and changing priorities and timelines; can effectively manage change, shift gears when needed, and decide and act without having the total picture
Experience working with and for Retail/CPG businesses.
Ability to synthesize multiple data sources (primary insights, analytics data, trend and syndicated data) to drive strategic recommendations to internal teams
An analytical mind, able to manage details but also see the big picture to tell the story
Extensive experience with SQL ability to query, manipulate, and transform data from multiple sources. - Advanced skills with all Microsoft Office Software for the creation of management reports, presentations, and analysis.
Experience with any Business Intelligence & reporting tools such as Power BI, Qlik, Tableau
Experience with any Web Analytics tool such as Google Analytics, Adobe Analytics preferred
Conceptual thinker with proven analytical & problem-solving skills with the ability to see the "big picture".
Highly organized with careful attention to detail
Ability to work and influence cross-functionally
Excellent communication skills (written and oral) - ability to turn data and analytics into actionable insights through communication.
Bachelor's degree in marketing, business, statistics, analytics, research, or related field

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. - EOE/M/F/Vet/Disabled are encouraged to apply.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Keywords: Newell Brands, Hoboken , Manager, Analytics, Executive , Hoboken, New Jersey

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