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Manager, eMarketing

Company: Newell Brands
Location: Hoboken
Posted on: May 12, 2022

Job Description:

The Digital Marketing Team is an integral part of Marmot and ExOfficio omni-channel team. It is focused on acquiring and retaining consumers online across our distribution channels (Direct to Consumer e-commerce and Amazon) using media strategy and tactical execution to deliver for our iconic portfolio of brands. We consider the consumer first and their shopping journey online & offline with seamless delivery and execution. As Manager of eMarketing, you will be leading digital activation from concept to execution for a key vertical/division. This is a unique opportunity to understand and develop the digital landscape across Ecommerce channels and marketing tactics. This position is responsible for strategy behind paid media campaigns across DTC, Amazon & Retail.com. This position will seek brand priorities and initiatives to translate into targets and content online. Additionally, this position will be versed in sales data to incorporate priorities into plans. Responsibilities:

Oversee the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves: Paid Search (Google and Bing) Paid Social (Facebook, Instagram, Pinterest) Amazon Advertising CRM/Email Marketing (Salesforce Marketing Cloud) Affiliate Marketing Manage and build a team of digital marketing professionals to execute and optimize campaigns and achieve clear objectives Partner with DTC merchants and brand marketers to plan and execute campaigns Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement Point of contact agency relationships including briefing process, media planning and negotiations Review data to understand sales attribution across different channels and optimize the media mix to grow sales Identify opportunities and provide recommendations to key stakeholders on driving incremental growth -Qualifications:
4+ years of digital marketing and/or Ecommerce work experience BS/BA or University degree in Marketing, Business or similar field, MBA a plus Experience handling large media budget to drive demand creation process and campaigns Experience in working with a team develop a comprehensive digital marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase Strong business acumen and analytical skills. Knows how to analyze key performance indicators to assess marketing investment that leads to conversion. Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies Experience in the performance marketing of premium consumer goods via DTC e-commerce, especially apparel and sporting goods Ability to operate independently and bring ideas and solutions to issues raised Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies Experience working with Digital Marketing agencies and vendors Experience with analytics tools (i.e. Google Analytics, Adobe Analytics or similar) and familiarity with common marketing technologies Experience with Amazon Advertising a plus Interest and experience related to outdoor sports a plus
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Keywords: Newell Brands, Hoboken , Manager, eMarketing, Executive , Hoboken, New Jersey

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