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Ecommerce Marketing Manager

Company: Calculated Hire
Location: Hoboken
Posted on: May 9, 2022

Job Description:

Manager, eCommerce Channel Strategy & MarketingHoboken, NJ or Atlanta, GA (required)Direct Hire/PlacementReports to: Director ePlanning
The Manager, ePlanning role works closely with the eCommerce Sales & Marketing teams, as well as division cross-functional teams to drive Amazon's business and share growth behind a holistic customer experience. This individual will be the main point for all data analysis including higher-level marketplace trends and customer performance. The role will be focused on execution and insuring that eSales/Brand counterparts have the insights needed to drive business results. They will be instrumental in evaluating new opportunities and informing the business unit on what innovation elements are needed to win in white space areas across the business. The ideal candidate will have strong analytic skills, a foundational understanding of how decisions impact the P&L, be an effective communicator, comfortable with presenting trends to key stakeholders, and be able to work cross-functionally in an ever-evolving space.
Responsibilities:Retail Strategy:

  • Builds strategies to drive POS and grow share online
  • Identify assortment gaps & opportunities for future innovation funnel
  • Builds promotional plans
  • Minimizes channel conflict and disruption
  • Develop tactics to drive profitabilityInsights & Analytics:
    • Identifies broader marketplace trends via multiple data sources including NPD, Edge Digital Shelf tools, Kantar, and external sources
    • Quantifies the size of prize behind white space opportunities
    • Owns Digital Shelf Reporting
    • Maintains assortment workbook/product catalog matrix
    • Owns promotion and innovation trackers
    • Conducts regular Market Basket Analysis leveraging ARA Premium/retailer-specific data
    • POS and Share reportingGo-to-Market:
      • Owns the New Item Set Up process for all baby brands
      • Assists eSales in actioning any outliers from Digital Shelf reporting with the eMarketing and eProduction teams
      • Collaborates with eMarketing to identify opportunities to drive online presence behind key search terms, identifying shifts in how shoppers are looking for brands, and converting purchase
      • Develops basic understanding of the P&L and monthly forecast call
      • Supports by providing input into financial tools to assess viability and sustainability of the activity
      • Builds framework of selling stories to support brand initiatives
      • Presents to internal cross-functional counterparts to communicate marketplace trends and retailer needs
      • Proactively seeks to understand the consumer shopping journey and what drives purchases on retailer platform
      • Looks to both internal and external sources to build knowledge base
      • Understand brand/category dynamics in addition to consumer purchase dynamics
      • Routinely evaluates right to win assortment opportunities
      • Monitors competitive activity to understand threats, gaps, and opportunities to take share
      • Represents the needs of the retailer, inputting to innovation GKM process
      • Educates brand partners on the fit for use requirements of the channel
      • Assess pricing and promotional activity to ensure that it delivers financial targets while adhering to brand guardrails
      • Identify and manage potential channel conflicts
      • Provides eCommerce insights to brand counterparts to assist in storytelling
      • Serve as subject matter expert for baby brands
      • Develops understanding of consumer purchase journey and where potential friction points exist in the shopping journeyQualifications:
        • Bachelor's degree (emphasis in business, marketing, sales, analytics)
        • 5-7+ years of experience working with a leading CPG company in an eCommerce focused role
        • Experience managing a small to mid-size team
        • Deep understanding of eCommerce best practices within sales, planning, marketing, and category management
        • Ability to triangulate data sources to pull together a compelling selling story to educate and influence internal cohorts and retail partners and analyze complex business issues and determine appropriate action
        • Comfortability working cross-functionally and driving organizational inclusivity of eCommerce groups
        • Effective communication and ability to represent the needs of the consumer and retailer
        • Must be a creative thinker and solution-oriented
        • Must be able to work within fast-paced work environment
        • Previous experience working with a large SKU portfolio is a plus, but not a requirement
        • Must be able to travel 10-20% of the time

Keywords: Calculated Hire, Hoboken , Ecommerce Marketing Manager, Executive , Hoboken, New Jersey

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