Search Marketing Manager
Company: WunderLand Group
Posted on: May 7, 2022
END-CLIENT : Fortune 100 Company JOB TITLE : Search Performance
Marketing Manager LOCATION : HYBRID - Hoboken, NJ / Chicago, IL /
San Bruno, CA ROLE/TYPE : CONTRACT, will convert to PERM/FTE
COMPENSATION : $40-42/HR, PLUS 401K matching, Medical/Dental/Vision
Insurance As a Search Performance Manager within our end-client's
Emerging Seller Organization, you will help monetize 3P sellers
through advertising so that they can meet their marketing
objectives, drive revenue growth, and foster product improvements.
You will work closely with sellers [advertisers] and API/Ad Tech
partners and be responsible for developing and implementing
strategies, managing budgets and bids, optimizing account
configurations, and targeting, and reporting/insights. The ideal
candidate will have a strong understanding of the media/retail
media industry and a background in the paid search landscape. This
is an analytical and revenue focused role solely dedicated to the
search product. Responsibilities: Plan, manage, and execute
campaigns, including but not limited to account setup, strategy
development, organization, and management while ensuring that
recommendations and decisions are consistent with client
objectives. Help sellers [advertisers] reach their performance
goals quickly and stay active/healthy. Monitor performance of
Sponsored Products and drive one-to-many activities to improve
performance for optimal ROI and seller [advertiser] satisfaction.
Strong communication skills with the ability to clearly articulate
information that influences data-driven business decisions.
Identifies domain, brand, category, and campaign trends to provide
analysis to support incremental asks from our sellers [advertisers]
to grow and stabilize investment. Reach and exceed KPIs established
in partnership with sellers [advertisers], retain
advertisers/revenue and reduce churn. Responsible for owning the
key metrics focused towards driving exponential growth of search.
Presents performance results in a clear, easy-to-understand manner.
Uses Tableau and other internal dashboards to analyze
opportunities, identify patterns and implement proactive solutions
including improvements across WPA UI, tools, and processes.
Proactively identifies growth opportunities for sellers
[advertisers] search investments and proposes solutions to improve
ROI. Qualifications: 3-5 years' work experience in advertising
industry with focus in paid search, retail search and/or eCommerce.
Bachelor's degree in business or related field. Experienced in
developing media strategies based on data, insights, and analytics.
Can translate technical speak to client-friendly language . Strong
experience in Google Ads, Bing, Yahoo, Amazon, Co-op Advertising
and all paid search terminology and key tools (e.g., AdWords,
AdCenter, Retail Search, etc.). Strong analytic and quantitative
skills that enable you to use data to develop, validate and measure
search campaigns. Experience developing or overseeing quantitative
analysis and delivering actionable insights. Ambitious,
self-starter mentality and entrepreneurial spirit with a strong
drive for excellence and delivery of results. Has ability to work
at all levels with an eye for detail to achieve quality & process
goals Strong communication/interpersonal skills and able to build
relationships and influence cross-functionally. Understanding of
customer experience, listening to customers' voice, and working
backwards to improve business process and operations.
____________________________________________________ NEXT STEPS: We
will reach out to qualified candidates for this position, but may
not be able to get back to everyone based on volume. That said, we
will keep you in mind for other relevant positions, as well
WunderLand Group is the destination for digital, marketing, and
creative talent. We deliver on our promise to provide companies
with in-demand, highly-qualified talent for contract and full-time
positions. WunderLand Group invests time to understand our clients'
business and resource challenges and connects them with exceptional
talent in today's fast-paced digital, marketing, and creative
landscape. The industry has verified WunderLand Group's reputation
for loyalty and quality through numerous awards and recognitions,
most recently the Best of Staffing-- Client Award and Talent Award.
It is our practice not to discriminate against any employee or
applicant because of sex, race, color, age, national origin,
religion, gender identity or expression, sexual orientation or
sexual preference, pregnancy or maternity, genetic information,
marital status, disability, veteran status, or any other basis
protected by applicable federal, state or local law. If you have a
disability or handicap and would like us to accommodate you in any
reasonable way, please inform your recruiter so that we can discuss
the appropriate alternatives available. Please visit
www.wunderlandgroup.com to view available jobs and register with us
or for more information.
Keywords: WunderLand Group, Hoboken , Search Marketing Manager, Executive , Hoboken, New Jersey
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