Senior Manager, Marketing Planning And Strategy for Walmart

Company: Chief Internet Marketer
Location: Hoboken
Posted on: February 14, 2021

Job Description:

Senior Manager, Marketing Planning And Strategy for Walmart - Hoboken NJ Job Highlights Walmart
Hoboken, NJ
Posted: 10/30/20
Requirements: 5 years experience
Position Summary... What you'll do... Walmart.com is growing rapidly and has aggressive goals of continued growth. This growth is driven by a compelling value proposition and significant marketing investment. The building and operation of an efficient marketing organization that is data and insights driven to manage this marketing investment is critical to enable this aggressive growth. The Business Operations team in Walmart.com's marketing organization is responsible for driving the efficient operations of the marketing activities across media channels and retail verticals. The Senior Manager, Business Analysis, Business Operations, located in our Hoboken offices, reporting into the Senior Director of Marketing Business Operations will be a key role that will enable the data driven operations of the marketing organization on a day to day basis. The role will work with media, finance and retail leaders across the organization to synthesize the insights and drivers of performance, align on actions and drive the follow through of the actions to accelerate ahead or course correct. Key Responsibilities:

• Stay on top of performance by category, efficiency of marketing channels and performance of the website. Publish the same on a regular cadence (daily, weekly and monthly) to stakeholders in and outside marketing
• Prepare material and at times represent marketing in key operational meetings across the company with a perspective on marketing performance and capability to drive the business
• Diagnose media performance across all channels (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
• Drive understanding of customer journeys, customer segment behaviors, channel efficiency and cross channel attribution
• Partner with Marketing Analytics organization to enhance dashboards and reporting that enable decisive marketing actions to be taken
• Operationalize new measurement approaches across all channels inclusive of MTA and MMM
• Play central role during peak moments for the business sharing insights and opportunities that can be actioned upon
• Perform ad-hoc marketing analysis required at any point of time Desired Skillset:
  • 5-6 years of professional experience within a data driven eCommerce or digital marketing organization
  • Deep understanding of key media channels (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
  • Strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it
  • Strong written and spoken communication skills to socialize performance in varying forums (e-mails, in-person, virtual)
  • Experience working cross-functionally among business stakeholders and technical teams
  • Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.) Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
    experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Keywords: Chief Internet Marketer, Hoboken , Senior Manager, Marketing Planning And Strategy for Walmart, Executive , Hoboken, New Jersey