Paid Search Marketing Analyst - Hoboken
Company: Education Dynamics
Posted on: June 3, 2018
Education Dynamics -- Job Description: Paid Search Marketing Analyst Department: Marketing Location: Hoboken, NJ EducationDynamics is hiring a Paid Search Marketing Analyst! Although this is--an entry-level position, it's an opportunity to learn and grow as a member of--the highest performing Marketing team in the industry. The Paid Search Marketing Analyst will principally support our paid search and display--division. No prior Education industry experience is required, but we are looking especially--for quantitative / statistical, business, or creative educational talent and background, and a passion to do great work . The Paid Search Marketing Analyst position is highly metrical. Successful candidates will support the Marketing team in managing campaigns specific to one or more media channels, and will be measured on volume, quality, revenue, margin, or other KPIs. CRITICAL CORE COMPETENCIES: Excellent analytical and mathematical skills.-- Strong organization skills; ability to handle numerous tasks simultaneously while prioritizing effectively and meeting deadlines Accuracy and attention to detail are critical Ability to work in a constantly changing and very fast paced environment Desire to succeed and a strong willingness and capacity to learn Excellent oral and written communication skills - comfortable speaking with clients, vendors and internal stakeholders Strong work ethic, willing to roll up his/her sleeves to get the job done ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS: Regular and ad-hoc reporting Campaign management and setup Work closely with vendor reps to optimize paid search and display campaigns on major search engines (Google, Bing, etc) Support manager by optimizing campaigns for maximum quality and ROI Assist with development of testing strategies to optimize conversion, revenue and profitability; new creative: Landing pages Ad copy User experience QA - website monitoring and site enhancement recommendations Assist with management of monthly billing Compliance requests directed to paid media team Perform other special projects and duties as needed GENERAL REQUIREMENTS: Bachelor's Degree required (B.S. / B.A.), preferably in marketing, business analytics or statistics. Proven strong skills in Excel 1-2 years marketing experience with paid search, online, email, and/or direct marketing experience a plus. Agency or client side experience applies Google Adwords/Bing Ads certified a plus EQUAL EMPLOYMENT OPPORTUNITY EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time. P1
Keywords: Education Dynamics, Hoboken, Paid Search Marketing Analyst - Hoboken, Advertising, Hoboken, New Jersey
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