Specialist Search Engine Marketing (Remote)
Company: Nestle
Location: Hoboken
Posted on: January 20, 2023
Job Description:
As a leader in the science of nutrition, Nestle Health Science
believes in empowering healthier lives for patients and consumers
through a rich product portfolio featuring top brands such as
Garden of Life, Nature's Bounty, Vital Proteins, Nuun, Persona
Nutrition, BOOST, Carnation Breakfast Essentials, Peptamen,
Compleat Organic Blends, and more, as well as through Aimmune
Therapeutics, a biopharmaceutical company developing therapies to
prevent, manage and treat food, GI and metabolic-related
diseases.Our team members are challenged to make a genuine impact
and play an integral role in driving the business forward. We
embrace a dynamic culture that always puts the consumer first, and
where ownership, accountability and agility are celebrated at every
level. To help our people thrive, we offer expansive career growth
potential, the opportunity to work alongside and learn from
talented colleagues with diverse backgrounds and skill sets, and a
range of best-in-class benefits.We have more than 11,000 employees
around the world, and products available in over 140 countries.This
position is not eligible for Visa Sponsorship.Position Summary:The
SEO Specialist will take a hands-on, leading role in developing and
executing the SEO strategy against the most robust set of health,
wellness, and better-for-you websites in the US. They will work
collaboratively with brand and cross functional teams to help
identify opportunities and will also serve as a guide for these
teams as they evolve their short-, mid- and long-term SEO strategy
across all Nestle Health Science portfolio brands.This role will be
a great fit for someone who is deeply knowledgeable about current
SEO best practices and is constantly evolving their knowledge and
expertise as the search landscapes changes. Responsibilities:
- Develop and maintain our definition of core SEO standards
- Craft a systematic approach to SEO analysis including in-house
analysis and 3rd party tools
- Implement a scale to determine SEO impact of an opportunity,
and the cost associated with implementation
- Develop a schedule to routinely audit all brand websites for
variances from our core SEO implementation standards
- Address technical implementation as well as content
opportunities
- Thoroughly vet emerging SEO trends to determine their value in
our scope of work
- Collaborate with developers where necessary to implement site
infrastructure updates
- Collaborate with content teams to implement SEO
opportunities
- Write content where necessary to provide indexable content for
brand websites
- Edit content projects with a focus on SEO to improve indexable
content while leveraging effort from other initiatives
- Provide regular reporting on SEO KPIs to key stakeholders
- Communicate SEO goals to site owners for buy in regarding
changes required to meet indexing goalsRequirements:
- Bachelor's degree in Marketing, Communications, or another
relevant field
- 3-5 years of demonstrated experience and in-depth knowledge of
Search Engine Marketing
- Hands-on experience managing and executing SEO strategy for
ecommerce and marketing websites with quantifiable results
- Experience with Direct-to-Consumer brands is a plus
- Experience in nutrition, healthcare, or similarly regulated
industries is a plusSkills:
- A self-starter who is deeply curious and interested in the
ecommerce/DTC/performance marketing space and trends
- Strong time and project management skills
- Must be results-focused
- Creative thinker who is comfortable presenting ideas and
results to stakeholders at different levels
- Strong project management skills and ability to manage multiple
priorities in a fast-paced environmentRequistion ID#217709#LI-
(Remote)It is our business imperative to remain a very inclusive
workplace.To our veterans and separated service members, you're at
the forefront of our minds as we recruit top talent to join Nestle.
The skills you've gained while serving our country, such as
flexibility, agility, and leadership, are much like the skills that
will make you successful in this role. In addition, with our
commitment to an inclusive work environment, we recognize the
exceptional engagement and innovation displayed by individuals with
disabilities. Nestle seeks such skilled and qualified individuals
to share our mission where you'll join a cohort of others who have
chosen to call Nestle home.The Nestle Companies are an equal
employment opportunity and affirmative action employer seeking
diversity in qualified applicants for employment. All applicants
will receive consideration for employment without regard to race,
ethnicity, color, gender, gender identity, age, religion, national
origin, ancestry, disability, perceived disability, medical
condition, genetic information, veteran status, sexual orientation,
or any other protected status, as defined by applicable law. Prior
to the next step in the recruiting process, we welcome you to
inform us confidentially if you may require any special
accommodations in order to participate fully in our recruitment
experience. Contact us at accommodations@nestle.com or please dial
711 and provide this number to the operator: 1-800-321-6467.This
position is not eligible for Visa Sponsorship.
Keywords: Nestle, Hoboken , Specialist Search Engine Marketing (Remote), Advertising , Hoboken, New Jersey
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