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Real Estate Marketing Specialist

Company: Team Francesco
Location: Hoboken
Posted on: November 21, 2022

Job Description:

Team Francesco is seeking a Real Estate Marketing Manager for the team who will showcase our inventory of exceptional homes using digital and traditional platforms, design and implement campaigns and activities that keep them in front of past, present, and future clients, and promote our brand and value proposition in and outside the greater Hudson County market. You will also manage our teams CRM, creating content and campaigns to keep them "Top of Mind" for potential buyers and sellers.

The ideal candidate is highly creative, can work independently, and has experience with graphic design, video, website management and photo editing. You must possess comfort and competency with all relevant social media sites, have strong written and verbal communication skills, and can self-manage when necessary. You can create messages that sell - and know how to track and measure the impact and results. -

This is a full-time position that will have you reporting to the Team's Director of Operations and working closely with the Team Leader/CEO. Please be prepared to forward samples of your work and a brief intro video if an interview is requested.


Develop marketing materials and advertising campaigns from conception to completion that are timely and effective

Update all Facebook, Twitter, Instagram, and other social media posts and respond to followers

Consistently update all website content so it is fresh and current

Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
--- Creating a marketing plan and delivery schedule for properties and activities.
--- Assist in establishing an annual marketing budget. -
--- Track all marketing spending and measure the ROI.
--- Create and distribute relevant press releases and create opportunities for industry and community contributions to articles, podcasts, etc.
--- Consistently seek to attract new followers and connections via social channels and networks.
--- Remain up to date on market trends, stat data, and key economic indicators.
--- Design newsletters and templates, write property narratives, create calls to action for posts and print.
--- Write and/or curate blog posts that share stories about our inventory, our market, and our local community.
--- Track all inbound inquiries, follow-up, and conversion rates.
--- Assist in the planning and execution of our signature events.
--- Create and manage client and referral gift campaigns.


Minimum 2 years of marketing/brand management experience in an agency or Real Estate sales environment

Encourages and is open to innovative ideas and suggestions

Develops innovative forward design concepts

B.A./B.S. in Marketing or related majors
Bright, upbeat, energetic and have strong communication skills

--- Exceptional writing and graphic design skills.
--- SEO acumen and experience.
--- Proficient with internet ad creation and placement.
--- CRM Experience, crafting great emails and drip campaigns.
--- Web design and editing.
--- Strong visual and verbal storyteller.
--- Social Media/Inbound Certifications a plus.

About Company:
Team Francesco, with Christie's International Real Estate, is comprised of highly productive local real estate professionals who are committed to selling some of the most desired homes in northern New Jersey. -With over 20 years in the business we rank among the top 1% of Realtors in the US specializing in luxury and new homes sales and commercial sales and leasing.

Keywords: Team Francesco, Hoboken , Real Estate Marketing Specialist, Advertising , Hoboken, New Jersey

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