Senior Marketing Manager
Company: Calculated Hire
Location: Hoboken
Posted on: July 29, 2022
Job Description:
Senior Manager, Omni Marketing (Walmart/Target)Hybrid -
Location: Hoboken, NJ OR Bentonville AK OR Atlanta GA OR
Minneapolis, MNSalary - 135-150k, 25% bonus potentialThe Digital
Marketing Team is an integral part of our Consumer Goods client
that focuses on acquiring and retaining consumers online across our
distribution channels (Amazon, Retail.com and Direct to Consumer)
using media strategy and tactical execution to deliver for our
iconic portfolio of brands. We consider the consumer first and
their shopping journey online & offline with seamless delivery and
execution.As the Senior Manager of Omni Marketing you will lead
driving best in class Omni activation of Walmart advertising
programs from conception to execution for industry leading brands
across multiple business categories. You will partner with brand
marketing and sales/planning counterparts to understand long term &
short-term goals to translate into effective digital campaigns. You
will be responsible for coordinating, planning, executing,
tracking, and sharing the results of media programs with key brand
stakeholders. In partnership with BU marketing teams you are tasked
with up leveling our engagement with Walmart Connect in bringing
the combined Pan-Newell voice to the customer.Specific
responsibilities will include but are not limited to:
- Leverage state of the art analytics tools to understand
customer activation and digital campaign performance and distill
insights to help drive growth
- Lead strategic projects leveraging the voice of one brand in
extracting maximum value from media partners.
- Involvement in preparation for key customer and internal
planning meetings with cross-functional teams to help achieve
aligned priorities and goals
- Develop the segmentation of campaigns in alignment with
business goals and reporting expectations
- Collect and analyze data to highlight performance issues and
propose solutions
- Implement budget pacing to track and optimize elements of
digital advertising campaigns across a given period
- Determine basic account structures based on demonstrated best
practices
- Determine improvements to campaign performance by narrowing or
broadening targeting, changing campaign goals or inputs, shifting
budget, switching creatives / copy, A/B testing platform features,
etc.
- Provide subject matter expertise and lead the development of
internal channel best practices/methodologiesCandidate
Qualifications:
- BS/BA or University degree in a related field
- 5+ years of Digital Marketing and/or Ecommerce work
experience
- Experience working in a consumer-packaged goods (CPG),
fast-moving consumer goods (FMCG), consumer durables industry,
and/or Retail strongly preferred
- Experience with Walmart Connect strongly preferred or other
similar platforms (e.g., Amazon Advertising, Roundel, etc.)
- Experience in Programmatic Display management
- Experience in paid search management
- Experience & comfort operating in a highly matrixed
environment
- Demonstrated integrity and maturity, and a constructive
approach to challenges
- Ability to operate independently given direction, and bring
ideas and solutions to issues raised
- Interpersonally savvy; an ability to effectively work with and
connect with all levels of employees across multiple functions and
geographies
- Strong passion for both speed and simplicity
- Strong written and verbal communication skills
- Detail-oriented and operationally focused
- Strong organizational skills & ability to drive change through
influence
- Takes initiative & brings impeccable follow-up skills
- Demonstrated ability to lead multiple activities and
assignments simultaneously
- Demonstrated problem-solving skillsTarget-Focused Role:
- Develop full funnel onsite/offsite marketing strategy to drive
Pan-Newell brands and Omni commerce growth plans, utilizing media
tactics such as:
- Roundel (Display)
- Criteo - Citrus (Paid Search)
- Google Search
- Partners with:
- Target sales & BU brand teams to build digital marketing
activation plans, optimize them and report results
- In-house creative and production teams to develop best in class
digital assets for omni channel media ads
- Primary media partners (Target Media Groups) to drive
growth
- Analytics to understand sales lift and performance trends to
optimize the media mix
- Internal Planning & Brand teams to determine optimal product
mix and omnichannel cohesiveness
- Tactical partners (Flywheel) in ensuring best in class
executionWalmart-Focused Role:
- Develop full funnel onsite/offsite marketing strategy to drive
brand and Omni commerce growth plans, utilizing media tactics such
as:
- Walmart Search
- Walmart Display On-site/Offsite (trade desk)
- Partner with:
- Walmart sales & BU brand teams to build digital marketing
activation plans, optimize them and report results
- In-house creative and production teams to develop best in class
digital assets for omni channel media ads
- Primary media partners (Walmart Connect) to drive growth
- Analytics to understand sales lift and performance trends to
optimize the media mix
- Internal Planning & Brand teams to determine optimal product
mix and omni-channel cohesiveness
- Tactical partners (Flywheel) in ensuring best in class
execution
Keywords: Calculated Hire, Hoboken , Senior Marketing Manager, Advertising , Hoboken, New Jersey
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