Specialist, Brand Marketing
Company: Red Bull North America
Location: Hoboken
Posted on: May 13, 2022
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Job Description:
Reporting to the Brand Marketing Manager (BMM), you will oversee
Red Bull's local sampling and collegiate marketing efforts, driving
trial, supporting sales and building brand love through our Student
Marketeer (SM) program. An important part of our marketing
strategy, you will coach Student Marketeer's to be the local face
to our global brand and bring the World of Red Bull and our
campaigns to life on campus and in-market, reaching new entry-point
consumers. RESPONSIBILITIESAreas that play to your strengths All
the responsibilities we'll trust you with:Expand all INCREASE TRIAL
AND BUILD BRAND RELEVANCE Build a localized plan with your Brand
Marketing Manager to increase product trial and brand relevance
Manage local resource allocation (e.g. budgets, cans, hours) based
on strategy Conduct regular market visits to better understand
areas of opportunities and the consumer Develop new opportunities
beyond existing programs to attract new entry-point consumers
Analyze program goals and priorities to run a successful program
PEOPLE MANAGEMENT Hire a dynamic team that represents our brand
values Lead trainings and build tools to ensure that Student
Marketeer teams are successful Provide direct and productive
coaching to maximize team impact Empower Student Marketeer's to
produce new ideas to increase trial, support sales and excite
consumers COLLABORATION AND DISCOVERY Build relationships with
internal sales and marketing teams to maximize program impact
Support national and regional brand campaigns (e.g. product
launches, brand building events, and sales support) EXPERIENCEYour
areas of knowledge and expertise that matter most for this role:
You have experience working autonomously and managing projects You
have empathy, and yet are a firm people manager with success
managing collegiate, student brand ambassadors, or sampling
programs You can collaborate on projects from ideation to execution
You have demonstrated experience in marketing communications with
an emphasis on building strategic partnerships You want to grow in
your career and at Red Bull Bachelor's Degree strongly preferred
Must be fluent in English Travel 25% Permanent WHERE YOU'LL BE
BASEDHobokenNew Jersey, United States JOIN THE TEAMGot what it
takes? In your application we want to see your personal style -
what makes you tick and why you think your next opportunity is here
with us. Share R We will consider for employment all qualified
Applicants, including those with Criminal Histories, in a manner
consistent with the requirements of applicable state and local
laws, including the City of Los Angeles' Fair Chance Initiative for
Hiring Ordinance. Red BullGiving wiiings to people and ideas since
1987 In the 1980s Dietrich Mateschitz developed a formula known as
the Red Bull Energy Drink. This was not only the launch of a
completely new product, in fact it was the birth of a totally new
product category. What drives usChasing our potential Since the
early days of Red Bull, an entrepreneurial mindset has always
guided our approach to work and the environment we create:
MeaningFind your meaning and use your strengths to achieve it! The
bigger reason why you work. To contribute and add value to
something or someone. Freedom & ResponsibilityTake real
responsibility for yourself and your work. To have the freedom to
work on something the way you want to. MasteryLove life, love work,
love to challenge yourself! Turn your talents into strengths to
become excellent at what you do.From the World of Red Bull Red Bull
JobsGot questions? We got you covered. Share Stay tuned! Get
notified as soon as the applications open. ed Bull North America is
an Equal Opportunity Employer, and all qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, disability, veteran status, age, or
any other classification protected by Federal, state, or loc
Keywords: Red Bull North America, Hoboken , Specialist, Brand Marketing, Advertising , Hoboken, New Jersey
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