Specialist, Brand Marketing

Company: Red Bull North America
Location: Hoboken
Posted on: May 13, 2022

Job Description:

Reporting to the Brand Marketing Manager (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales and building brand love through our Student Marketeer (SM) program. An important part of our marketing strategy, you will coach Student Marketeer's to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers. RESPONSIBILITIESAreas that play to your strengths All the responsibilities we'll trust you with:Expand all INCREASE TRIAL AND BUILD BRAND RELEVANCE Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance Manage local resource allocation (e.g. budgets, cans, hours) based on strategy Conduct regular market visits to better understand areas of opportunities and the consumer Develop new opportunities beyond existing programs to attract new entry-point consumers Analyze program goals and priorities to run a successful program PEOPLE MANAGEMENT Hire a dynamic team that represents our brand values Lead trainings and build tools to ensure that Student Marketeer teams are successful Provide direct and productive coaching to maximize team impact Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers COLLABORATION AND DISCOVERY Build relationships with internal sales and marketing teams to maximize program impact Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support) EXPERIENCEYour areas of knowledge and expertise that matter most for this role: You have experience working autonomously and managing projects You have empathy, and yet are a firm people manager with success managing collegiate, student brand ambassadors, or sampling programs You can collaborate on projects from ideation to execution You have demonstrated experience in marketing communications with an emphasis on building strategic partnerships You want to grow in your career and at Red Bull Bachelor's Degree strongly preferred Must be fluent in English Travel 25% Permanent WHERE YOU'LL BE BASEDHobokenNew Jersey, United States JOIN THE TEAMGot what it takes? In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us. Share R We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Red BullGiving wiiings to people and ideas since 1987 In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. What drives usChasing our potential Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: MeaningFind your meaning and use your strengths to achieve it! The bigger reason why you work. To contribute and add value to something or someone. Freedom & ResponsibilityTake real responsibility for yourself and your work. To have the freedom to work on something the way you want to. MasteryLove life, love work, love to challenge yourself! Turn your talents into strengths to become excellent at what you do.From the World of Red Bull Red Bull JobsGot questions? We got you covered. Share Stay tuned! Get notified as soon as the applications open. ed Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or loc

Keywords: Red Bull North America, Hoboken , Specialist, Brand Marketing, Advertising , Hoboken, New Jersey