Ecommerce Marketing Manager
Company: Calculated Hire
Location: Hoboken
Posted on: May 9, 2022
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Job Description:
Manager, eCommerce Channel Strategy & Marketing Hoboken, NJ or
Atlanta, GA (required) Direct Hire/Placement Reports to: Director
ePlanning The Manager, ePlanning role works closely with the
eCommerce Sales & Marketing teams, as well as division
cross-functional teams to drive Amazon's business and share growth
behind a holistic customer experience. This individual will be the
main point for all data analysis including higher-level marketplace
trends and customer performance. The role will be focused on
execution and insuring that eSales/Brand counterparts have the
insights needed to drive business results. They will be
instrumental in evaluating new opportunities and informing the
business unit on what innovation elements are needed to win in
white space areas across the business. The ideal candidate will
have strong analytic skills, a foundational understanding of how
decisions impact the P&L, be an effective communicator,
comfortable with presenting trends to key stakeholders, and be able
to work cross-functionally in an ever-evolving space.
Responsibilities: Retail Strategy: Builds strategies to drive POS
and grow share online Identify assortment gaps & opportunities for
future innovation funnel Builds promotional plans Minimizes channel
conflict and disruption Develop tactics to drive profitability
Insights & Analytics: Identifies broader marketplace trends via
multiple data sources including NPD, Edge Digital Shelf tools,
Kantar, and external sources Quantifies the size of prize behind
white space opportunities Owns Digital Shelf Reporting Maintains
assortment workbook/product catalog matrix Owns promotion and
innovation trackers Conducts regular Market Basket Analysis
leveraging ARA Premium/retailer-specific data POS and Share
reporting Go-to-Market: Owns the New Item Set Up process for all
baby brands Assists eSales in actioning any outliers from Digital
Shelf reporting with the eMarketing and eProduction teams
Collaborates with eMarketing to identify opportunities to drive
online presence behind key search terms, identifying shifts in how
shoppers are looking for brands, and converting purchase Develops
basic understanding of the P&L and monthly forecast call
Supports by providing input into financial tools to assess
viability and sustainability of the activity Builds framework of
selling stories to support brand initiatives Presents to internal
cross-functional counterparts to communicate marketplace trends and
retailer needs Proactively seeks to understand the consumer
shopping journey and what drives purchases on retailer platform
Looks to both internal and external sources to build knowledge base
Understand brand/category dynamics in addition to consumer purchase
dynamics Routinely evaluates right to win assortment opportunities
Monitors competitive activity to understand threats, gaps, and
opportunities to take share Represents the needs of the retailer,
inputting to innovation GKM process Educates brand partners on the
fit for use requirements of the channel Assess pricing and
promotional activity to ensure that it delivers financial targets
while adhering to brand guardrails Identify and manage potential
channel conflicts Provides eCommerce insights to brand counterparts
to assist in storytelling Serve as subject matter expert for baby
brands Develops understanding of consumer purchase journey and
where potential friction points exist in the shopping journey
Qualifications: Bachelor's degree (emphasis in business, marketing,
sales, analytics) 5-7 years of experience working with a leading
CPG company in an eCommerce focused role Experience managing a
small to mid-size team Deep understanding of eCommerce best
practices within sales, planning, marketing, and category
management Ability to triangulate data sources to pull together a
compelling selling story to educate and influence internal cohorts
and retail partners and analyze complex business issues and
determine appropriate action Comfortability working
cross-functionally and driving organizational inclusivity of
eCommerce groups Effective communication and ability to represent
the needs of the consumer and retailer Must be a creative thinker
and solution-oriented Must be able to work within fast-paced work
environment Previous experience working with a large SKU portfolio
is a plus, but not a requirement Must be able to travel 10-20% of
the time
Keywords: Calculated Hire, Hoboken , Ecommerce Marketing Manager, Advertising , Hoboken, New Jersey
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