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Director of Marketing Americas

Company: NICE
Location: Hoboken
Posted on: January 8, 2022

Job Description:

THIS ROLE IS OFFICE BASED IN HOBOKEN NJ.

The Americas Marketing Director leads the strategy and execution of our marketing plan in the Americas region. This leader will manage a team of marketing professional to drive brand awareness, demand generation and account based marketing working closely with the regional president and sales leaders. The role reports to the NICE Chief Marketing Officer and will be a key member of the America leadership team. Essential Duties and Responsibilities:

  • Create the strategy, plans, and budgets and ensures execution of marketing campaigns, aligned to product focus areas, to drive qualified leads and/or market awareness
  • Create awareness and demand generation campaigns
  • Lead demand generation strategies and tactics, to maximize pipeline generated by marketing
  • Manage the Field Marketing team, including digital, events, content, and activities with clearly defined objectives and KPIs
  • Generate fresh and creative content for NICE's entire portfolio
  • Lead NICE's users community and reference programs Qualifications:
    • Experience to Technology/B2B Marketing: - An understanding of B2B enterprise marketing technologies and the importance of developing a "story" to communicate value proposition.
    • Excellent strategic & Analytical Skills: - Clear and persuasive communications skills to drive consensus among collaborative teams and stakeholders with varying interests
    • Knowledge of Marketing Tactics and Marketo: - exposure to and understanding of key sales and marketing management concepts including trades show and event management, lead management, marketing automation, etc.
    • Understanding of Marketing Database Management: database growth and segmentation as it relates to strengthening customer acquisition pipeline by intake of qualified leads.
    • Experience in Data Analysis & Metrics Management: - experience generating reports and analyses for campaign success, ROI and budgeting.
    • Expert Teamwork & Organization Skills: Demonstrable proficiency in managing cross-functional initiatives, collaborating with and communicating across marketing, sales, product, and executive team members; must be highly organized and detail-oriented, able to manage multiple tasks with competing priorities while meeting deadlines; extremely proactive, with excellent follow-through and eagerness to learn.
    • Education: BS degree, preferably with a major in marketing, communications, journalism, or English , MBA is a plus

Keywords: NICE, Hoboken , Director of Marketing Americas, Advertising , Hoboken, New Jersey

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