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Marketing Strategist [65112]

Company: Onward Search
Location: Hoboken
Posted on: January 8, 2022

Job Description:

**This would be a 6-7 month contract with likely extension**
We are looking for a seasoned B2B Marketing Strategist to develop, manage and drive key marketing initiatives. To support our ambitious growth goals and to increase awareness, you should come to the table with fresh ideas, ready to brainstorm and have a creative mindset. Working in close partnership with the Director of Marketing Activation, you will help determine the strategy and execution for how we show up in market to ensure we are driving awareness and interest among our target audiences. You will lead several B2B marketing channels like paid media, speaking engagements and sponsored content and be a key stakeholder in designing our custom events.
The ideal candidate must be both business minded and creatively driven, have superb communication skills, a proven track record of achieving measurable marketing results, extensive experience driving projects and teams forward, and needs to be able to work collaboratively with peers and across other functions.

Position Description: Support the creation of integrated marketing plans inclusive of developing the strategy and tactical plans, as well as executive level presentations Own our paid channels from strategy to execution. This is inclusive of all paid channels and types of campaigns Brand and Product focused campaigns and the amplification of thought-leadership content Develop and provide creative briefs and spec guides for internal design team and agency partners for all paid initiatives Be the single point of contact for all industry publishing and social partners Help manage and drive cross-functional alignment for other inbound channels like the website, custom micro-sites, partner sites, lead lists, etc. take point with legal, privacy and other stakeholder teams as needed Enhance our position in the marketplace by identifying, researching and recommending strategic and purposeful paid industry speaking opportunities and sponsorships; support vetting of earned opportunities Support content and leadership prep for both paid sponsorships and earned speaking engagements. Manage and lead the teams responsible for measuring, tracking and reporting on the effectiveness of all paid of B2B campaigns and other inbound channels, assess ROI and KPIs (Lifecyle Marketing Manager and Lead Development Representative) Oversee projects in collaboration with the Tools team to automate existing processes Monitor market trends, research consumer markets and competitors activities
Preferred Qualifications 10+ years' experience in building and managing marketing programs with experience in strategy, marketing, research/insights, and measurement Experience in marketing and media strategy, product marketing, digital advertising, B2B and/or consulting firm experience desired.

Onward Search is a drug-free workplace. Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. EOE/M/F/D/V/SOby Jobble

Keywords: Onward Search, Hoboken , Marketing Strategist [65112], Advertising , Hoboken, New Jersey

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