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SR. Manager eCommerce Category and Customer Marketing - Conn

Company: Newell Brands
Location: Hoboken
Posted on: February 18, 2021

Job Description:

SR. Manager eCommerce Category and Customer Marketing - Connected Home & Security Position Title:-- Sr. Manager, ePlanning Customer and Category Marketing-- Location:-- --Aurora, IL, Reports to: Director, Trade Marketing #li-bb1 The Sr. Manager, ePlanning works closely with the eCommerce and CH&S cross functional teams to drive on-line penetration and share growth behind a holistic customer experience. This individual will lead identification and evaluation of opportunities to elevate brand presence/SOV on retailers' platforms through both 1P/3P marketplace means and multiple retailer fulfillment options. Additionally, this individual will leverage multiple data sources (i.e. syndicated data, digital shelf and retailer data) to ensure eCommerce fundamentals across the Business Unit are designed to deliver Newell and customer financial KPI's. The Sr. Manager is a thought leader that influences and educates internal teams to propel integration and empower OmniChannel business results. This role is responsible for setting and executing retail strategy for both pureplay and retail.com customers. Key Capabilities and Focus Areas: Insights & Analytics:

  • Understands brand/category dynamics in addition to consumer purchase dynamics.
  • Defines overall assortment strategy, effectively managing mix to deliver Newell/Retailer KPI's.
  • Crafts annual promotional plan that delivers profitable share growth.
  • Tracks and mitigates 3P marketplace dynamics.
  • Monitors digital shelf to identify new ways to drive brand engagement.
  • Influences CMI and brand to drive inclusion of eCommerce in insight development. Go-to-Market:
    • Partners with customer planning team to optimize assortment, including identification of channel exclusives that meet the needs of the on-line shopper and deliver profitable growth.
    • Educates trade/brand teams on channel requirements to guarantee that the innovation pipeline reflects the correct price pack architecture, meets SIOC guidelines and commands a frictionless on-line shopping experience.
    • Collaborates with the eMarketing and eProduction teams to establish brand presence through effective content development and management.
    • Informs cross functional cohort of digital shelf best practices.
    • Works with eSales/Supply Chain to ensure sufficient supply to meet demand needs.
    • Identifies incremental white space opportunities and forges commercial partnerships.
    • Monitors and helps resolve competitive conflicts across retailers Financials:
      • Manages retailer mix to meet Newell and customer financial goals.
      • Inputs to monthly demand forecast and annual sales planning process.
      • Provides commentary to finance for monthly close process.
      • Assists in trade spend management.
      • Understands impact of innovation to customer P&L--
      • Determines appropriate 1P/3P mix to improve customer level P&L and drive Newell profitability. Presentation Skills:
        • Builds selling stories to educate/influence CH&S on best practices and marketplace trends. Present to customer when appropriate (i.e. JBP, Innovation Summits)
        • Owns eCommerce Quarterly Business Review presentation development.
        • Inputs to customer planning selling decks to guarantee the needs of the online shopper are met. Customer & Consumer Understanding:
          • Understands the role of the retailer in the consumer shopping journey.
          • Pinpoints and responds to shifts in consumer shopping behavior.
          • Educates brand on the needs of the retailer for product and commercial innovation.
          • Demonstrates thought leadership by influencing key internal stakeholders and retail partners.
          • Creates selling story to align brand and retailer strategies with the consumer at the forefront. Business Unit Specifics:
            • Leverages new legislative actions, code changes and seasonal incidents to capitalize on rapid response growth opportunities Qualifications
              • Bachelor's degree (emphasis in business, marketing, finance or related field), MBA preferred.
              • 5-7 years of experience working with a leading CPG company in an eCommerce focused role.
              • Familiar with sales, marketing and category management practices.
              • Demonstrated knowledge of eCommerce best practices.
              • Strong analytic skills. Must be able to triangulate data sources to pull together a compelling selling story to educate and influence internal cohorts and retail partners.
              • Proactively identifies marketplace trends and shifts in consumer shopping behavior.
              • Analyze complex business issues and determine appropriate action.
              • P&L acumen.
              • Able to work cross-functionally and drive organizational inclusivity of eCommerce.
              • Effective communicator able to represent the needs of the consumer and retailer alike.
              • Must be a creative thinker and solution oriented.
              • Must be able to travel 10-20% of the time. #LI-CH1 #LI-88661003_CH1
                Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Get tailored job recommendations based on your interests. Location Hoboken, New Jersey, United States Category Sales & Customer Development Job Id 2004291 Position: Sr. Director, eCommerce Sales and Customer Development (Retail. com) Reports to: Chief Customer Officer Location: Hoboken, NJ Position Overview. The Retail. com Sr. Director will report directly... Location Boca Raton, Florida, United States Category Marketing & Consumer Insights Job Id 2100519 Position Title: Senior Manager, Trade Marketing. Primary Location Florida - Boca Raton. Reports to: Director, Trade Marketing. The Senior Trade Marketing Manager will work closely with cross functional... Location South Deerfield, Massachusetts, United States Category Marketing & Consumer Insights Job Id 2100731 Position Title: Assistant Manager, Brand Marketing Location: South Deerfield, MA. Reports to: Brand Marketing Manager Job Summary: Works with the Brand Management Team developing the brand innovation and... Location Atlanta, Georgia, United States Category Marketing & Consumer Insights Job Id 2100595 Position Title:Manager, Brand Marketing Location: Atlanta Division: Baby (Infant Car Seats and Boosters) Reports to: Senior Brand Manager, Brand Marketing The Manager, Brand Marketing is respons How would you rate your experience popup Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law. Click here to view the "EEO is the Law" poster and additional EEO information.

Keywords: Newell Brands, Hoboken , SR. Manager eCommerce Category and Customer Marketing - Conn, Advertising , Hoboken, New Jersey

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