Senior Director I, e-Commerce Category Marketing Financial Services
Company: Wal-Mart Stores, Inc.
Location: Hoboken
Posted on: June 15, 2022
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Job Description:
Location HOBOKEN, NJ Career Area Marketing and Customer Insights
Job Function - Employment Type Regular/Permanent Position Type
Salary Requisition WD1088379 What you'll do at Position
Summary...What you'll do...Are you a leader that thrives in
building teams? Do you love driving results for the business with
break-through Marketing strategies?In this role, you will have the
opportunity to help our customers Save Money and Live Better by
building awareness and acquisition of our Financial Services
offerings.You will do this by being anexpertin the customer,
industry and competitor insights that supports Walmart's Business,
Marketing & Enterprise strategy.You'll sweep us off our feet
if...You have a passion elevating the everyday and the impact it
has in our customer's livesA love and curiosity for our Walmart
customer with a demonstrated ability to take that love and
knowledge into key insights and strategies to win.You are
collaborative and love working across teams of talented, diverse
leaders and pulling the best out of each of them.You bring an agile
mindset and can pivot quickly.You are curious and always on the
pulse of the customer, trends and competition to stay relevant and
ahead.You show a strong bias to drive the business and can
effectively connect the efficacy of our Marketing to attributable
business growth.You see problems as opportunities for growth and
challenge and are energized by them.You'll make an impact
by:Partnering with FS business team and external partners to build
customer and associate strategies to drive customer acquisition and
engagement, delivering on financial commitmentsBuilding marketing
strategies for Walmart financial services to drive greater
awareness and engagement in store and onlineEnsuring campaigns
deliver on the briefs working with creative, media, performance
marketing, analytics and reportingUsing data to optimize the
varying messages and offerings across the Walmart customer
base;Developing a strategic framework that prioritizes customer
needs by life-stage, against products, across our Financial
Services portfolioPartner with channel & digital teams to ensure
consistent and relevant value proposition for the products, based
on customer needs and behaviorsInnovating on channels and approach
to reach our customerDeveloping and managing the annual budget
(including 3rd party spend) to deliver annual goalsCollaborating
with creative agency of record to deliver FS positioning and go to
market strategyCoach, attract and develop a high performing team:
lead the FS team to coach and develop best in class marketing
strategy.Candidate requirements:Specifically, the ideal candidate
has a demonstrable track record in the following dimensions:Proven
leadership and people development skills, as well as experience
leading a multi-functional and disciplined marketing
organizationExpertise in leveraging offline + digital marketing,
social, mobile, and new media to engage customers and transform
brand and customer experience.Superior analytical skills and the
ability to leverage performance data and convert consumer insights
and trend data into high impact marketing initiativesExperience in
a rigorous testing environment. Must be passionate about presenting
a fact based argument and be results/metrics driven.Strategic
vision and ability to execute programs with measurable
impact.Oversee the growth and development of category specific,
customer-centric, marketing plans with attention to detail; focused
on driving awareness, acquisition and retention. Liaise heavily
with media, brand, retention, and partnership teams to bring plans
to life.Leverage internal creative team and agencies to build
breakthrough, innovative marketing campaigns to drive category
adoption and growth.Partner with internal and external leaders
(design, merchandising, tech, product management, and senior
executives) to deliver on cross-functional marketing campaigns with
tight timelines, high visibility, and material impact.Minimum
Qualifications10+ years in Credit and Financial Services marketing.
Experience in the Retail Financial Services industry a plus.Heavy
experience working cross-functionally and building innovative
marketing plans from the ground up.Excellent communication and
presentation skills, with a high attention to detail. Highly
proficient in excel.Sharp creative eye; experience testing and
learning messaging and creative; experience in brand building
efforts.Creative and collaborative team player who can work with
multiple cross-functional stakeholder groups, influence decisions,
and work under pressure.Performance marketing experience. Proven
ability to work with data to understand and analyze performance,
optimize plans, drive decisions, and measure impact to the
business.Knowledge of and interest in customer behavior, retail,
brand and direct response marketing.BA/BS degree with strong
academic record. MBA a plus.Additional Preferred Qualifications5
years marketing experience in a retail environment.Master's degree
in Business Administration.Minimum Qualifications...Outlined below
are the required minimum qualifications for this position. If none
are listed, there are no minimum qualifications. As permitted by
applicable law, provide evidence of full vaccination as defined by
CDC guidelines OR secure approval of medical or religious
accommodation for the vaccination mandate., Minimum
QualificationsBachelor's degree in Business, Marketing,
Communications, or related field and 6 years' experience in
marketing or related field OR 8 years'experience in marketing or
related field.4 years' supervisory experience or experience leading
cross-functional projects.Preferred Qualifications...Outlined below
are the optional preferred qualifications for this position. If
none are listed, there are no preferred qualifications. Consumer
Packaged Goods (CPG)Masters: Business AdministrationPrimary
Location...221 RIVER ST, HOBOKEN, NJ 07030, United States of
America
Keywords: Wal-Mart Stores, Inc., Hoboken , Senior Director I, e-Commerce Category Marketing Financial Services, Accounting, Auditing , Hoboken, New Jersey
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