Senior Manager, Digital Media - Digital Activation

Company: Walmart
Location: Hoboken
Posted on: February 13, 2021

Job Description:

Senior Manager, Digital Media - Digital Activation Position Summary... What you'll do... As the Senior Manager of Strategic Digital Media Activation, you will lead key programs across the activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will partner with Strategic Planning teams, and Marketing teams to lead best-in-class digital executions.The Senior Manager of Digital Media Activation will report to the Director of Strategic Digital Media Activation in Hoboken, NJ. You will be joining the Performance Marketing organization looking to drive incremental traffic, sales, and customer acquisition goals. We are looking for a best in-class trafficking manager with a proven track record of success executing digital campaigns across Programmatic, Paid Social, SEM, AffiliateJob Description

• Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs
  • Supports the development of Walmart's digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
    • Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
      • Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
        • Collaborates with digital marketing teams (e.g., eCommerce Category Marketing) and with Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.
          • Leads the development of reporting and monitoring dashboards across multiple channels (Display and Paid Social, SEM). Recommends improvements to optimization methodologies based on performance reports. Desired Skillset:
            • 5-7 years of professional experience within a data driven eCommerce or digital marketing, or agency organization
            • Proven track record of leading and executing successful direct response and branding programs
            • Deep understanding of key media channel execution (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
            • Strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it
            • Experience working cross-functionally among business stakeholders and technical teams such as engineering and product
            • Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.) Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
              
              Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity - unique styles, experiences, identities, ideas and opinions - while being inclusive of all people. All the benefits you need for you and your family
              • Financial benefits including 401(k), stock purchase plans, life insurance and more
              • Associate discounts in-store and online
              • Education assistance for Associate and dependents
              • Pay during military service
              • Paid Time off - to include vacation, sick, parental
              • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits . Frequently asked questions On average, how long does it take to fill out an application? Can I change my application after submitting? How do you protect my personal information?

Keywords: Walmart, Hoboken , Senior Manager, Digital Media - Digital Activation, Accounting, Auditing , Hoboken, New Jersey